Project X Paris streetwear stores

In total, Project X Paris now has more than 50 official stores, including 20 franchises. Each one maintains the same high quality standards for our customers, who are thrilled to finally try on jogging sets, sweatshirts, jeans … that they saw online. All this takes place in beautiful, modern stores custom-designed to showcase the collections in the best possible light. It’s a lot of work to set up, as PXP frequently unveils new pieces throughout the year. Located in the Paris suburbs, the birthplace of urban culture in France, PXP has the most concept stores there: More than 10 stores in the Île-de-France region!

Since 2019, the brand has continued to grow and now extends across all of France, with new stores opening in the North, such as Rouen, and also in the South in Marseille. Indeed, Project X is now very present in the Phocaean city, notably thanks to its 3 stores in the largest shopping centers of the city, including one located on a historic street not far from the Old Port of Marseille: on Rue Saint-Ferréol but also thanks to its numerous collaborations with the biggest stars of Marseille hip-hop such as Naps, Soso Maness, and SCH. Project X Paris was quick to present a brand new capsule for fans of the city and its lifestyle.

The capsule

Marseille Crew takes us on a journey to the south of France playing with globally recognized colors like sky blue and white, inviting travel between land and sea and embodying a Mediterranean way of life.

The brand doesn’t stop there and confirms its desire to expand internationally thanks to its franchise in Dubai in one of the largest shopping malls in the world: the Dubai Mall. Known for its impressive size equivalent to more than 24 football fields, this place is a true fashion temple attracting over 50 million visitors each year. Today, PXP is tackling the Spanish market and has set up shop in San Fernando, where short and t-shirt sets are already a hit.

We can therefore measure the progress made in just 6 years of existence, looking back especially at key moments, such as the opening of one of our former Parisian concept stores. Shortly after, we welcomed the huge Aya Nakamura, then rising thanks to her early hits like “Comportement”. The artist honored us with a memorable signing session; you can imagine the number of people who came to try to get close to the star. An unforgettable and founding moment for PXP’s rise.

When singers, influencers, and footballers send strength to Project X Paris! After the opening of the first stores, the brand continued its expansion into the most upscale shopping centers in the region. One we are most proud of is obviously the store located in the Aeroville shopping center, on the border of Roissy and Tremblay, right on the limit between the 93 and 95, major hubs of urban cultures in France. We appreciate it so much especially because it is the closest store to our offices in the 95, and also because we had other unforgettable moments there, such as Naza’s signing session for example. It’s one of the stores we are most proud of at Project X.

With the new Marseille stores, rappers come directly to meet the PXP Team to do their shopping and grab the latest tracksuit sets. This is the case for Soso Maness who came to visit us at the Les Terrasses du Port shopping center.

Of course, it doesn’t stop there. We have to talk about one of the most remarkable moments in PXP’s history: the opening of the Project X Paris store at the Belle Épine shopping center in Thiais, in the 94. Including the showcase by Vegedream that followed, accompanied by one of the best dance collectives in the region: the Undergroove Crew. Just a few months after the World Cup victory, it was the opportunity to hear again Vegedream’s incredible hit, “Ramenez la coupe à la maison”, which reaches nearly 300 million views. An incredible, very energetic show with a huge crowd attending the event: rarely has the brand felt so much love and strength from everyone. A rare moment, therefore, for which we will be eternally grateful to you but also to the artist. Because the star continued to support the brand over time, also participating in shows in our Marseille stores, which we will tell you about soon.

A big thank you to Vegedream, who proudly wore our colors. But also to Gradur who was present to bring the vibe during the opening of our store at the Qwartz shopping center in Villeneuve-la-Garenne. Gradur is not the only influencer to have sent us all his strength. During a show followed by a signing session, with, of course, hundreds of people attending the event.

There were also crowds during the signing session of Koba la D in the Project X Paris store at Carré Sénart in 2019. More than 500 people came to see the young phenomenon and participate in the contest to win Project X sweatshirts and jogging sets. We also want to thank the many people who, during these events, approached our staff to learn more about the brand, which is why today we manage to spread our brand all over the world. It is common to see fans coming only to see the artists and attend the show during these moments, but you have constantly shown us your support by being more and more numerous to follow us, on social media, in the streets, and in our stores. Thanks to you, Project X Paris has established itself as the number 1 French streetwear brand, even worn by international stars like Neymar or French Montana. Don’t doubt it, you make us want to keep going and we are preparing something big for the future in all cities!