Junior Bvndo embodies the PXP attitude in his video “ABCD”
Summary
At the crossroads of music, attitude, and clothing, Junior Bvndo delivers with the video clip “ABCD” a concentrated dose of what makes the heart of the urban scene beat. An unfiltered aesthetic, raw energy, a visual identity that speaks to those who live, breathe, and claim the street as culture.
Shot in a high school, the video echoes this pivotal period where everything is at stake: self-construction, first affirmed choices, dreams one decides to pursue. In this familiar setting for an entire generation, Junior Bvndo asserts his path, his independence, his style — with Project X Paris as a second skin.
The Uniform of Those Who Express Themselves Through Style
For this video, the artist opts for a monochrome and controlled look: the Essentials full black set, a new cornerstone of our wardrobe. This duo of zipped sweatshirt and black joggers focuses on style, technical comfort, and effective sobriety. A silhouette designed for those who seek the essentials, without compromising on style.
He completes his look with our oversized sleeveless puffer jacket, a structured volume and an assertive look, signature of our most confident collections.
A Brand Connected to Urban Culture
At PXP, we are not spectators of the scene. We are part of it. Our clothes accompany artists, creatives, and enthusiasts who turn the street into a field of expression.
We build a wardrobe at the crossroads of style and performance, nourished by music, the city, and those who make it vibrate. Our commitment is as cultural as it is aesthetic : giving everyone the means to fully express themselves.
PXP, From Music to the Street
Junior Bvndo joins the long list of artists who make PXP the reference streetwear brand of the French rap scene. Not out of opportunism, but because our DNA is shared. Our logo, our North Star, is a symbol of trajectory and personal construction. A landmark for a youth that moves forward, evolves, shines.