Fashion Week 2022: Project X steals the show
What we showcased During this crazy week, hoodies, men’s bomber jackets, sweatpants, as well as bucket hats and caps caused a stir in the news and flashed more than one camera! The fashion world was shaken by our sharp and precise looks and heads turned! A great pride for our brand which aims to be inclusive and seeks to unite around a culture with strong and committed values.
Reflecting what our customers wear, always on the move, the collection presented at fashion week was unisex and colorful. It drew heavily from the 1970s trends, the decade of freedom that saw the birth of wide cuts like flared pants, tie and dye patterns, and pop colors. Thus, we saw the return of graffiti patterns notably on our tracksuits and hoodies from the underground collection, as well as the “American university” look celebrated through a men’s hoodie and joggers but especially the iconic Varsity Jacket available in 6 colors! This season was also marked by the wash and wear trend combining pastel and flashy colors, especially with short sexy dresses for women or gradient t-shirts to wear over cargo jeans or slide shorts as soon as the warm days arrive!
A taste of summer Collections that announce the color of the upcoming summer! Still inspired by the 1970s, the spring-summer 2022 collection will feature sleeveless shirts like those from the patchwork collection, men’s shorts with gradient or bandana prints, as well as tie and dye style dresses. We will also emphasize the “total look” phenomenon which is increasingly popular, like the flare pants with straps matched with a backless crop top. A must-have!
- Men’s wardrobe -
- Wardrobe
men’s -
Shirts
Streetwear in the spotlight Finding streetwear brands in a major runway show, usually reserved for haute couture houses, is a small revolution. Proof that you can shine with an urban look inspired by American fashion. If the streetwear trend has conquered the high spheres of fashion, it might be because it has freed itself from codes over the years. This culture born in the United States in the 1980s, where anything goes, has attracted attention and seduced many artists and top athletes. Project X, the number 1 streetwear brand in France, has strengthened the phenomenon by offering feminine pieces, trendy men’s clothing, and essential unisex items. A strong identity that attracts many French and foreign artists including rappers Koba laD, Soso Maness, Orelsan, Naps, Uzi, and Aya Nakamura.
What makes our success Our inspiration? We draw it from the urban culture of the biggest metropolises, from Tokyo to Milan via Dubai, all designed in our Parisian setting! Our collections feed on these different codes. The streetwear world is vast, and we want to highlight its different facets, as evidenced by our collaboration with the very famous manga One Piece. Moreover, our success lies in addressing both men and women. We have met the expectations of the latter by offering them an urban look that goes beyond the traditional hoodie and a line 100% dedicated to them. Crop tops, sexy dresses, backless tops, pastel colors, soft materials, pants with rhinestones... Our pieces prove you can be sexy in streetwear! We offer ultra-feminine clothes that they can then mix with more neutral or gender-neutral pieces or accessories like sneakers or joggers.
At the same time, we emphasize unisex collections which are the privilege of the trendiest. In this universe, you find tracksuit sets with hoodies, some of which are shorter for women... Joggers are no longer shapeless pants worn just for comfort, they are an essential piece of any ultra-stylish wardrobe!
- Women’s wardrobe -
- Wardrobe
women’s -
