The internet is on fire! If you opened YouTube, Instagram or TikTok today, you couldn't miss the phenomenon. The French web star trio – Squeezie, Léna Situations and Inoxtag – just launched Ciao Energy, a brand new energy drink.
After the success of Ciao Kombucha, this new adventure promises to refresh a market often criticized for its excesses. But what is Ciao Energy really worth? Ingredients, flavors, promises: here is everything you need to know.
Who is behind Ciao Energy?
Unity is strength. By bringing together Squeezie, Léna Situations and Inoxtag, a combined force of over 52 million subscribers propels this drink. Developed by the company Banger Ventures, Ciao Energy is not meant to be a simple derivative product, but a real alternative to giants like Red Bull or Monster.
Did you know? The announcement video broke records by surpassing 20 million views in record time, propelling the hashtag #CiaoEnergy to the top of global trends.
A healthier composition: natural energy without the risks
The energy drinks market is often criticized for its controversial ingredients. Ciao Energy takes the opposite approach with a formula designed for health-conscious consumers.
Goodbye taurine, hello natural
The big difference with Ciao Energy lies in its energy source. The drink is 100% taurine-free. The caffeine used comes from natural sources:
Unroasted coffee beans.
Guarana extracts.
A reduced sugar recipe
No more overly sweetened drinks that cause blood sugar spikes. Ciao Energy uses cane sugar combined with stevia (a natural plant-based sweetener), offering a tasty but low-calorie drink. Moreover, the drink is certified 100% vegan and made in France.
The 6 flavors of Ciao Energy: which one to choose?
Forget the chemical taste characteristic of traditional energy drinks. Ciao Energy focuses on natural fruity aromas. Here is the flavor chart available in 250ml can format:
Flavor
Description
Our advice
Kiwi Cucumber
Ultra-refreshing and plant-based recipe.
Ideal after a sports session.
Apricot Raspberry
A summery, gourmet and slightly tangy duo.
Perfect for a sweet break.
Double Lychee
An exotic, sweet and fragrant explosion.
For lovers of Asian flavors.
Coconut Lime
The milky contrast of coconut and the zest of lime.
The best choice for summer.
White Peach
A floral, sweet and comforting drink.
The perfect alternative to iced tea.
Apple Rhubarb
The alliance of orchard fruits with a hint of acidity.
For palates seeking originality.
Where to buy Ciao Energy and at what price?
With such enthusiasm, stock shortages are Ciao Energy's biggest enemy. Currently, the drink is available:
Online: On the brand's official shop (tasting packs available).
In supermarkets: In most major retailers (Carrefour, Auchan, Leclerc) in the energy drinks aisle.
How much does a can of Ciao Energy cost? Here's the good news about this launch: despite a premium positioning and French manufacturing, the brand chose to remain accessible. The recommended retail price is €1.49 for a 250ml can.
Warning: This is a recommended retail price. Each supermarket remains free to set its own price, so slight variations (up or down) may be observed depending on your region's stores.
Our opinion: stroke of genius or just a marketing stunt?
Ciao Energy states that French content creators have reached a new level. It's no longer just "merchandising," but the creation of real companies. With its clean composition, absence of taurine and innovative flavors, Ciao Energy has serious assets to appeal beyond even the communities of its creators.
And you, have you already managed to get a can? Which flavor tempts you the most? Tell us in the comments!
FAQ: everything you need to know about Ciao Energy
Does Ciao Energy contain taurine?
No, this is one of the brand's major commitments. Ciao Energy is guaranteed taurine-free. The boosting effect is obtained thanks to 100% natural caffeine sources, from unroasted coffee beans and guarana extracts.
What is the price of a Ciao Energy can?
The recommended retail price for a 250ml can is €1.49. However, each distributor (supermarket or local shop) remains free to apply their own price, which can lead to slight price variations.
Where can you buy the Ciao Energy drink?
The drink from Squeezie, Léna Situations and Inoxtag is available online on the brand's official shop, but also in physical supermarket aisles. You can notably find it at Carrefour, Auchan, Leclerc or Système U.
Who are the creators behind the brand?
Ciao Energy was launched jointly by three of the biggest French content creators: Squeezie, Léna Situations and Inoxtag. The product development was handled by Banger Ventures, the company already behind the success of Ciao Kombucha.
Is the Ciao Energy drink healthy?
Ciao Energy positions itself as a "cleaner" alternative to traditional energy drinks. It is made in France, 100% vegan, taurine-free, and uses cane sugar combined with stevia to limit calorie intake. However, it contains caffeine and remains an energy drink to be consumed in moderation.
