Champions League: PXP electrifies the PSG – Inter Milan final with a shocking spot
Summary
Last Saturday, May 31, during halftime of the PSG – Inter Milan match (2025 Champions League final) broadcast on M6, it was PXP that took control of the screen to impose our vision, our voice, our DNA.
Welcome to our universe. Raw. Authentic. Inspired by the street and its codes.
And above all, embodied by those who live urban culture at full speed.
A TV spot that speaks truth, an energy that leaves a mark
During this strategic quarter-hour, we delivered a powerful visual message:
Strong faces. Minimalist aesthetics. A sharp sound.
No frills. Just us. And you.
Our culture has different means of expression: here are ours.
Our faces. Our message.
Patrick Habirora — Determination
6 pro fights. 6 wins. Including 5 by KO.
Patrick is MMA in its purest form. He also embodies the will to win, intensity, power. Everything our streetwear pieces breathe: raw strength that makes no compromises.
"You are not born strong. You become strong." — Patrick Habirora
Les Twins — Crew Spirit
Laurent and Larry. Global icons of Hip-Hop dance. Beyoncé's dancers.
Their flow is unique. Their presence magnetic.
They are the embodiment of unity and synchronicity, just like our community.
"Style is a language. Movement is our signature." — Les Twins
Kodes — Sharing
Kodes is the street speaking. A raw sound, incisive flow, assertive style.
He is the voice of the pavement, and the link between cultures.
With him, we don't sell a dream. We share a lifestyle.
"We make noise, but we do it with style." — Kodes
Music. Dance. Fight. It's not a set. It's our essence.
What you saw at halftime of PSG – Inter Milan?
It's not an ad, it's a statement.
At PXP, we give voice to those who push boundaries.
We speak to all those who live each day as a challenge, a stage, a ring.
And this is just the beginning…
This campaign marks a turning point.
A new chapter where streetwear becomes a manifesto.
And you, you are part of it!