Beafrika Camp 2025 x PXP: at the heart of a 100% streetwear afro vibe
Summary
From July 14 to 20, 2025, Montpellier becomes the beating heart of the afro scene with the Beafrika Camp, a unique event celebrating the energy, expression, and power of African dance. And this year, we added a dose of urban style: PXP is proud to announce its exclusive collaboration with dancer Bad Gyal Cassie and her Beafrika camp.
An obvious meeting between urban culture and afro dance
At Project X Paris, we believe fashion is more than just clothing: it’s a way of living, moving, asserting oneself. When Cassie contacted us a few months ago to imagine a collaboration with her 100% afro dance camp, the obvious was clear.
Beafrika Camp is more than a dance workshop. It’s a cultural immersion, a place of meeting and self-surpassing. For 6 days, dancers, teachers, and staff from around the world gather to live an experience marked by intensive workshops, fiery battles, memorable evenings, moments of relaxation on the beach, and above all, a charged atmosphere reflecting our streetwear DNA.
300 exclusive PXP x Beafrika Camp sets
To mark this partnership, we designed a capsule collection of 300 exclusive sets: a t-shirt and joggers in the camp’s colors, designed to move, sweat, and shine with style. These pieces will be available only at the PXP booth at the event. A limited drop, for an authentic vibe.
But more than a simple uniform, these sets become the symbol of a community in motion, united by style, passion, and afro culture. Participants will wear them throughout the camp, 6 days non-stop, visible in all videos, stories, and replays shared on social media – and we know Beafrika videos get thousands of views at each event.
A collaboration embodied by Bad Gyal Cassie
Cassie, an essential figure of the afro scene, perfectly embodies the spirit of Project X Paris. Talented, determined, engaged, and connected to her community, she spreads African dance far beyond borders. With nearly 1 million Instagram followers (@badgyalcassiee), she inspires a generation that wants to dance, express themselves, and live in rhythm with their time.
By supporting her project, we support a shared vision: that of a vibrant, inclusive urban culture where everyone can find their place – on the floor, in the street, or in their style.
PXP, in tune with your style
By collaborating with Beafrika Camp, we affirm our desire to connect streetwear with the cultures that move, inspire, and create. This PXP x Beafrika Camp capsule is just the beginning: we will continue to support talents, projects, and energies that make the street vibrate.