White Air Force: the hit by Gims and JUL puts the cult sneaker back at the center of the game
Summary
The duo Gims and JUL hit hard with Air Force Blanche, a track blending autotuned trap and catchy choruses, while reigniting interest in the legendary Nike Air Force 1. This musical release is not just an event in French rap but also a phenomenon resonating in urban fashion culture.
A collaboration with strong potential
Air Force Blanche, recently unveiled, immediately positions itself as a contender for the summer hit. Carried by the distinct styles of JUL and Gims, the trap production supports a catchy chorus that sticks from the first listen. This collaboration follows notable previous tracks like Boucan (2016) and GJS (2021), confirming a rare but effective chemistry.
Within 24 hours, the track climbed the YouTube, Spotify, and Apple Music charts, showing immediate enthusiasm. JUL, fresh off sold-out concerts at the Vélodrome, keeps the momentum going. Gims, in a creative phase, multiplies singles with striking regularity.
The record-breaking hit
The success of Air Force Blanche is not measured only in streams. The track recorded:
554,000 listens in France on its release day
856,000 listens worldwide
Number 1 on Apple Music and Deezer, number 2 on Spotify, number 3 on Shazam, number 4 on iTunes, and trending on YouTube
But beyond streaming, the track caused an unexpected side effect: a surge in searches for the Nike Air Force 1. According to JD Sports, searches for “Nike Air Force 1” jumped by +372% in France, and those for “Air Force Blanche” by +90%, right after the release.
The Air Force 1: more than a sneaker, a symbol
Created in 1982 by Bruce Kilgore, the Nike Air Force 1 became a pillar of urban culture. Originally designed for basketball, it quickly conquered hip-hop, working-class neighborhoods, and designers.
From Nelly to Virgil Abloh, the Air Force 1 has spanned decades adapting to trends while staying true to its original design. It symbolizes both accessibility and prestige, worn by teenagers and celebrities alike. Limited editions, like the “Eminem” model sold for 30,000 dollars, showcase its cult status.
How to wear your Air Force 1 with a PXP outfit
To create a look in tune with the Air Force Blanche universe, the latest Project X Paris pieces offer a wide range that allows mixing comfort, urban cuts, and strong identity.
Each PXP piece expresses style without overdoing it, while staying rooted in current streetwear culture. The collection forms a wardrobe designed to be versatile, adaptable, and above all, faithful to the brand’s urban DNA.
New PXP arrivals for men
New PXP arrivals for women
A mirror effect between music and fashion
Air Force Blanche perfectly illustrates how music can reactivate fashion trends. The track places the Air Force 1 at the center of conversations, while fitting into a broader cultural dynamic where artists influence public aesthetic choices.
Between musical strategy, iconic design, and solid stylistic proposals, this release shows a clear convergence between two long-dialoguing worlds: rap and streetwear. Gims, JUL, and the Air Force 1 are their current messengers.