White Air Force: the hit by Gims and JUL puts the cult sneaker back at the center of the game
Summary
The duo Gims and JUL hits hard with White Air Force, a track mixing autotuned trap and catchy choruses, while reigniting interest around the legendary Nike Air Force 1. This musical release is not only an event in French rap but also a phenomenon resonating in urban fashion culture.
A collaboration with great potential
White Air Force, recently unveiled, immediately positions itself as a contender for summer hit. Carried by the distinct styles of JUL and Gims, the trap production supports a catchy chorus that sticks from the first listen. This collaboration follows notable previous tracks like Boucan (2016) or GJS (2021), confirming a rare but effective chemistry.
Within 24 hours, the track climbed the YouTube, Spotify, and Apple Music charts, showing immediate enthusiasm. JUL, fresh off sold-out concerts at the Velodrome, keeps the momentum. Gims, in a creative phase, multiplies singles with striking regularity.
The record-breaking hit
The success of White Air Force is not measured only in streams. The track recorded:
554,000 listens in France on its release day
856,000 listens worldwide
Number 1 on Apple Music and Deezer, number 2 on Spotify, number 3 on Shazam, number 4 on iTunes, and trending on YouTube
But beyond streaming, the track caused an unexpected side effect: an explosion in searches around the Nike Air Force 1. According to JD Sports, searches for “Nike Air Force 1” jumped by +372% in France, and those for “White Air Force” by +90% right after the track’s release.
The Air Force 1: more than a sneaker, a symbol
Created in 1982 by Bruce Kilgore, the Nike Air Force 1 became a pillar of urban culture. Originally designed for basketball, it quickly conquered hip-hop, working-class neighborhoods, and creators.
From Nelly to Virgil Abloh, the Air Force 1 has crossed decades by adapting to trends while staying true to its original design. It symbolizes both accessibility and prestige, worn by teenagers and celebrities alike. Its limited editions, like the “Eminem” model sold for $30,000, showcase its cult status.
How to wear your Air Force 1 with a PXP outfit
To create a look in tune with the White Air Force universe, the latest Project X Paris pieces offer a wide range allowing you to mix comfort, urban cut, and strong identity.
Each PXP piece expresses style without overdoing it, while staying rooted in current streetwear culture. The whole composes a wardrobe designed to be modular, adaptable, and above all, faithful to the brand’s urban DNA.
New PXP arrivals for men
New PXP arrivals for women
A mirror effect between music and fashion
White Air Force perfectly illustrates how music can reactivate fashion trends. The track puts the Air Force 1 at the center of conversations, while fitting into a broader cultural dynamic where artists influence the public’s aesthetic choices.
Between musical strategy, iconic design, and solid stylistic proposals, this release shows a clear convergence between two worlds that have long been in dialogue: rap and streetwear. Gims, JUL, and the Air Force 1 are the messengers of the moment.