Today a must-have, the jeans has a history as rich as its style. A look back at the origins of a garment that conquered the world.
1. A birth in the 19th century
Jeans were born in the United States around 1873.
Created by Jacob Davis and Levi Strauss for miners and workers.
Made of denim, a durable fabric with metal rivets.
2. From workwear to cultural symbol
Worn by cowboys and workers in the American West.
In the 1950s, it became the uniform of rebellious youth (James Dean, Marlon Brando).
Symbol of freedom, protest, and raw style.
3. The fashion explosion
70s-80s: jeans established themselves in fashion with multiple variations (flare, high waist, stonewashed…).
2000s-2020s: reinvented with streetwear, destroyed, patches, oversized cuts.
4. Today
Jeans have become a staple of men’s wardrobes.
Basic piece of modern streetwear, it pairs with all influences.
Conclusion
To really know what jeans is, you have to look at its history. From work pants to trendy piece, it has crossed eras without losing its strength. It’s this journey, between utility and style, that makes it an eternal fashion icon.
