Our history

Project X Paris is the bet of two young French designers to combine urban art of living with current trends. It's a delightful mix of fashion, culture and minimalism. Combining lifestyle and streetwear, the young brand born in 2015 has conquered major cities such as Dubai, Berlin, London and even Los Angeles before settling in Paris.

With over 200 employees, PXP now has more than 60 stores.

Our vision

Thanks to our avant-garde concept, we don't hesitate to establish ourselves in the hip-hop or sports culture, rich in inspirations. Our artistic director advocates for the chic urban signature through Project X Paris collaborations that continue to be innovative.

All Project X Paris themes are signed with a modern touch inspired by music, sports and current events.

Indeed, Project X Paris is THE current French streetwear reference.

Project X Paris conveys an art that is above all French. All designs are invented in France by our creative team including our artistic director, our stylists and our graphic designers. The majority of photo shoots are done by our PXP team for a result closest to our universe.

Change the game

2015

Creation of the Project X Paris Brand

2016

Over 100 retailers

PXP Opening of our first store

Presence at the "Bright" trade show in Berlin

Internationalization of the brand

2017

Over 500 PXP retailers

Presence at the "Agenda show" in Las Vegas

5 PXP Stores

Gradur Collaboration

100,000 Instagram Followers

2018

Over 1,000 PXP retailers

Creation of the Women's collection

10 PxP Stores

Opening of a Store in Dubai

USA Collaborations: Jason Derulo, Chris Brown

2019

12 PXP Stores

French collaborations: SCH, Ninho, Vegedream

150,000 Instagram Followers

Presence at the "Liberty" trade show in Las Vegas

USA Collaborations: Gunna, Tory Lanez

2020

24 PXP stores

6 franchises: Dubai, Reunion Island, Bayonne

Over 1,500 PxP retailers worldwide Transition

200,000 Followers on social networks

France collaboration: Orelsan, Koba la D, Maes, GLK, Cyril Hanouna, Bosh …

2021

30 PXP stores and 10 franchises

Collaborations: Naps, Soso Maness, UZI …

300,000 Followers on social networks

2022

50 PXP stores

Even more exceptional collaborations: Wejdene, 1pliké140, Da Uzi, Ronisia, Kodes, Bolemvn, etc...

500,000 Followers on social networks

Opening of B2B Showroom in Madrid, Spain.

2023

Over 60 PXP Stores

Collaborations: Bolemvn, Gambino la MG, Kalash, RK, Call of Duty®, Timal etc...

Expansion of communication channels (train stations, Paris ring road, cinema, etc.)

New concept store

After a showroom in Madrid, there are now over 200 retailers in Spain.

Our stores

Discover Project X Paris products in our stores.

Looking for a hype casual style, or total streetwear: enter the world of the PXP brand.

Come discover the new arrivals for men and women in our Project X Paris boutiques.

Discover the street outfit that suits you in our PXP boutiques: T-shirts, sweatshirts, jeans, joggers, coats, jackets, you'll find the clothing you need.

In two words: try, wear!

Our collaborations

We have also collaborated with artists such as Chris Brown, Post Malone, Aya Nakamura, Gradur, Vegedream, Orelsan, Gunna as well as football players such as David Luiz and Neymar.

At Project X Paris, we don't talk about collections, but rather "collaborations" that are inspired by urban culture, the contemporary world around us, and also the artists we work with.

Through its open-mindedness, the brand has managed to create basic yet unique, and above all essential clothing.

Become a franchisee

Strong in our company-owned development: 18 stores in two years.

Our retail concept is available for franchise.

The advantages:

The only French Streetwear brand in Trading and Retail

Creative brand with monthly renewals

Modern marketing, highlighted by music and sports

A team attentive to the needs of its clients and the market

Become a retailer

We opened our first store in 2016, 4 stores in 2017, 8 stores in 2018, 12 stores in 2019... Currently, there are over 60 exclusive Project X Paris stores.

Our stores are mainly located in the best shopping centers in France.

We offer men's/women's/accessories collections blending urban styles with Parisian fashion. The cuts and details evolve according to trends.

We will also expand our B2B distribution to other retailers.

Visit us at one of our Showrooms in Paris or Madrid.

1.4M

FOLLOWERS ON

INSTAGRAM - TIK TOK - FACEBOOK

+40

COLLABORATIONS WITH 

INTERNATIONAL ARTISTS AND

THE BIGGEST POP CULTURE LICENSES

+80

POINTS OF SALE

IN FRANCE AND EUROPE

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