Our history
Project X Paris is the bet of two young French designers to combine urban art of living with current trends. It's a delicious mix of fashion, culture, and minimalism. Combining lifestyle and streetwear, the young brand born in 2015 has conquered major cities such as Dubai, Berlin, London, and Los Angeles before settling in Paris.
With over 200 employees, PXP now has more than 60 stores.
Our vision
Thanks to our avant-garde concept, we don't hesitate to establish ourselves in the hip-hop or sports culture, rich in inspirations. Our artistic director advocates for a chic urban signature through Project X Paris collaborations that continue to be innovative.
All Project X Paris themes are marked by a modern touch inspired by music, sports, and current events.
Indeed, Project X Paris is THE current French streetwear reference.
Project X Paris conveys an art that is above all French. All designs are invented in France by our creative team including our artistic director, stylists, and graphic designers. The majority of photo shoots are done by our PXP team for a result closest to our universe.
Change the game
2015
Creation of the Project X Paris Brand
2016
Over 100 retailers
PXP Opening of our first store
Presence at the "Bright" show in Berlin
Internationalization of the brand
2017
Over 500 PXP retailers
Presence at the "Agenda show" in Las Vegas
5 PXP Stores
Gradur Collaboration
100,000 Instagram Followers
2018
Over 1,000 PXP retailers
Creation of the Women's collection
10 PxP Stores
Opening of a Store in Dubai
USA Collaborations: Jason Derulo, Chris Brown
2019
12 PXP Stores
French collaborations: SCH, Ninho, Vegedream
150,000 Instagram Followers
Presence at the "Liberty" show in Las Vegas
USA Collaborations: Gunna, Tory Lanez
2020
24 PXP stores
6 franchises: Dubai, Reunion Island, Bayonne
Over 1,500 PxP retailers worldwide Passage
200,000 Followers on social networks
France Collaboration: Orelsan, Koba la D, Maes, GLK, Cyril Hanouna, Bosh …
2021
30 PXP stores and 10 franchises
Collaborations: Naps, Soso Maness, UZI …
300,000 Followers on social networks
2022
50 PXP stores
Even more exceptional collaborations: Wejdene, 1pliké140, Da Uzi, Ronisia, Kodes, Bolemvn, etc...
500,000 Followers on social networks
Opening of B2B Showroom in Madrid, Spain.
2023
Over 60 PXP Stores
Collaborations: Bolemvn, Gambino la MG, Kalash, RK, Call of Duty®, Timal etc...
Multiplication of communication channels (train stations, Paris ring road, cinema, etc.)
New concept store
After a showroom in Madrid, there are now over 200 retailers in Spain.
Our stores
Discover Project X Paris products in our stores.
Looking for a hype casual style, or total streetwear: enter the world of the PXP brand.
Come discover the new arrivals for men and women in our Project X Paris boutiques.
Find the street outfit that suits you in our PXP stores: T-shirts, sweaters, jeans, joggers, coats, jackets, you'll find the clothing you need.
In two words: try it, wear it!
Our collaborations
We have also collaborated with artists such as Chris Brown, Post Malone, Aya Nakamura, Gradur, Vegedream, Orelsan, Gunna as well as football players like David Luiz and Neymar.
At Project X Paris, we don't talk about collections, but rather "collaborations" inspired by urban culture, the contemporary world around us, and the artists we work with.
Through its open-mindedness, the brand has managed to create basic yet unique clothing that has become essential.
Become a franchisee
Strong in our subsidiary development: 18 stores in two years.
Our retail concept is available for franchise.
The advantages:
Only French Streetwear brand in Trading and Retail
Creative brand with monthly renewals
Modern marketing, highlighted by music and sports
A team attentive to the needs of its clients and the market
Become a retailer
We opened our first store in 2016, 4 stores in 2017, 8 stores in 2018, 12 stores in 2019... Currently, there are over 60 exclusive Project X Paris stores.
Our stores are mainly located in the best shopping centers in France.
We offer men's/women's/accessories collections that blend urban styles with Parisian fashion. The cuts and details evolve according to trends.
We will also expand our B2B distribution to other retailers.
Visit us at one of our Showrooms in Paris or Madrid.
1.4M
FOLLOWERS ON
INSTAGRAM - TIK TOK - FACEBOOK
+40
COLLABORATIONS WITH
INTERNATIONAL ARTISTS AND
THE BIGGEST POP CULTURE LICENSES
+80
POINTS OF SALE
IN FRANCE AND EUROPE
They're talking about us
