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Le basketball est un des sports les plus regardés au monde et il est aussi à l'origine de pas mal de tendances streetwear qui sont toujours d'actualité. Au point que les joueurs de NBA sont nombreux à être de vrais influenceurs mode aujourd'hui. A l'occasion du début des playoffs de la ligue américaine, Project X Paris vous a concocté une petite surprise.

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On ne peut pas parler de mode et de streetwear depuis 30 ans sans parler de basket-ball, et en particulier de la NBA. Une des compétitions sportives les plus regardées, et les plus spectaculaires, dans le monde. Si en Europe, le sport est aussi très structuré, et que notre équipe de France a de très beaux résultats en ce moment, le basket est un sport qui se consomme majoritairement à l'américaine : plus de stars, des règles plus permissives au service du spectacle offensif, plus de moyens, plus de show. Aux États-Unis, le basket est un véritable phénomène de société, et les marques l'ont compris très tôt. Dans les années 80, elles ont commencé, Nike en tête, à collaborer avec les stars de la NBA pour proposer des équipements sportifs qui deviendront des monuments de la mode pour les 40 années qui vont suivre. Pour ça, les marques ont été bien aidées par des spots de pubs diffusés mondialement, mais aussi par le talent éclatant de la plus grande star du basket : Michael Jordan.

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« His Airness », comme on l'appelle encore aujourd'hui, est en vérité le premier influenceur mode issu du basket-ball. On pense évidemment à la Air Jordan, cette paire de sneakers mythique qui est toujours incontournable depuis. Mais aussi au logo de la Nike Air Jordan, un outil visuel ultra-efficace qui renvoie au style de jeu très aérien de la légende Jordan. A partir de ce moment, le basket est devenu internationalement populaire. Ce sport a également commencé à inspirer la culture hip hop, avec énormément de rappeurs qui font des références à ce sport (encore aujourd'hui), mais qui se mettent aussi à inclure des maillots de NBA dans leurs tenues, pour des clips notamment. On peut dire que c'est dans les années 80/90 que le basket a fini de faire son entrée dans le streetwear homme, et qu'il est devenu un véritable phénomène culturel et sociétal. Aux USA, pour les jeunes des quartiers défavorisés, la NBA et le rap constituent dans leurs yeux les seules alternatives au trafic pour atteindre leur rêve américain. Les stars de NBA aujourd'hui n'hésitent d'ailleurs plus à prendre position sur des sujets politiques et de société, une preuve du poids qu'ils peuvent avoir auprès du public.

Globalement, on peut dire que le basket-ball, et en particulier la NBA, est une influence majeure des cultures urbaines actuelles. Via le rap, évidemment, mais aussi via la mode et le marketing. Le mythique Iverson a secoué les codes vestimentaires de la ligue et du monde, on pense également aux nombreux basketteurs qui ont rendu tendance la mode « claquettes-chaussettes ». On pense aussi aux jeux vidéos comme NBA 2K qui sont devenus des licences très solides de l'industrie. Le fait qu'énormément de scènes de films ou séries made in USA mettent en scène des jeunes jouant au basket sur les célèbres « playground », en plein air au milieu de la ville, a renforcé les liens entre les cultures urbaines et ce sport. Les gammes du basket se pratiquent dans la rue, avec des grillages et des gens qui chambrent autour. Et comme en ce moment, c'est bientôt les playoffs de NBA, le moment le plus attendu de toute la saison, chez Project X Paris, on a décidé de rendre hommage à l'univers du basket-ball avec quelques capsules.

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Une vraie marque streetwear ne peut pas faire l'économie d'une tenue ou d'un style streetwear inspiré du basket. On vous a évidemment déjà parlé de la capsule PXP UNIVERSITY, qui est en lien direct avec le basket. En effet, de nombreux jeunes doivent déjà passer par les divisions universitaires avant d'accéder à la NBA. On retrouve donc la veste bomber (homme / femme), la pièce inévitable d'une bonne tenue de sportif à l'université, aux couleurs de son école en général. Pour une bonne tenue streetwear homme, vous pouvez aussi opter pour un combo bas de survêtement et sweat à capuche, avec les couleurs assorties pour produire un effet « ensemble jogging homme » très efficace. Presque tous les modèles sont également portables par les femmes qui peuvent aussi se faire leur petit ensemble jogging femme, avec des pièces qui seront un peu amples et très confortables.

Les irréductibles qui ne veulent pas mettre de hoodie pourront se rabattre sur le sweat col rond, peut-être un peu plus passe-partout. Pour ceux qui sont aussi fans de style un peu plus vintage, la capsule SQUAD est faite pour vous. Le style fait aussi directement référence à l'université américaine, mais la typographie du logo et le choix des couleurs donnent un aspect un peu retro qui est également très à la mode en ce moment. Les coupes des bas de jogging / survetement sont un peu plus slim, mais beaucoup moins serrées aux chevilles, un style plus traditionnel dans une tenue streetwear. Les capsules UNIVERSITY et SQUAD sont un peu le vêtement américain typique des jeunes étudiants sportifs, en particulier ceux du basket-ball et ceux du football américain, un look à la fois décontracté et plutôt sportif / dynamique qui reflète bien leur état d'esprit. Les deux capsules restent dans un style streetwear relativement traditionnel, au niveau des typographies et des coupes.

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Pour ceux qui veulent quelque chose de plus différent, de plus ambitieux, notamment au niveau du design, on a aussi exactement ce qu'il vous faut. La capsule PIXEL saura combler vos attentes, avec un logo complètement revisité qui fait un clin d'oeil à la fois à l'univers du basket et du jeu vidéo. La mention « Project X Paris PIXEL CAPSULE » est inscrite en petite taille juste sous le logo qui représente un ballon et un panier de basket pixelisés. Ce logo, vous le retrouverez sur le t-shirt blanc, le t-shirt noir, mais vous le retrouverez aussi sur le sweat à capuche, là encore dispo en noir et blanc. Ceux qui veulent une tenue dans un style « sportswear » au complet peuvent également se prendre le short design basketball pixel, dispo dans les deux couleurs. Enfin, la pièce surprise, pour un effet sportif poussé au maximum, le t-shirt sans manche, toujours avec le même logo Pixel. Un vêtement homme qui rappellera les maillots basket, un clin d’œil assumé. On est vraiment très fier du logo qui s'inspire du « 8-bit art », un véritable phénomène culturel sur le net. Et si chez Project X on est évidemment contents de nos ensembles jogging et de nos shorts sur les trois capsules, vous pouvez aussi marier la veste bomber avec un jean large, à la Iverson, justement, ou opter pour n'importe quelle autre possibilité. Car avec ces 3 collections, les combinaisons de couleurs et de modèles sont nombreuses ! Allez donc vous équiper pour déguster ces playoffs NBA dans la plus stylée des tenues. 

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