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Phénomène incontournable des cultures urbaines depuis les années 70 (et même avant), le streetart a une place à part dans les 5 disciplines qui composent le hip hop. Désormais devenu art reconnu, il a la cote et est respecté partout dans le monde. Le street art influence également beaucoup le monde de la mode, et chez PXP on s'est décidé à lui rendre hommage via des capsules très réussies.

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Le tag, le graffiti, ou encore le streetart comme on l'appelle de manière plus générique aujourd'hui, a considérablement marqué le paysage culturel mondial. Le phénomène est loin d'être nouveau, et les hommes dessinaient déjà sur les murs dans les grottes de Lascaux, ou pendant les grandes manifestations du 20ème siècle. Mais ces dessins avaient toujours une autre utilité : célébrer un événement, ou passer des messages politiques. A partir des années 70, le graffiti a pris un tournant artistique majeur, en n'ayant pas d'autre ambition que le côté esthétique et transgressif (la pratique reste interdite dans beaucoup d'endroits encore aujourd'hui). Que ce soit simplement pour marquer son nom en lettres stylisées, ou pour faire une véritable fresque murale avec des personnages, les street artistes se sont multipliés et leur art s'est étendu partout.

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Le graffiti est un des 5 piliers de la culture hip-hop, avec le breakdance, le rap, le DJing et le beatbox. Avec le rap et la danse, il est évidemment une des disciplines avec le plus de succès, car pratiquer le streetart ne demande pas forcément énormément de matériel pour commencer, tout comme rapper ou danser. Vite devenu très populaire, le graffiti est un véritable phénomène générationnel, et presque tous ceux qui ont été ado dans les années 80/90 ont essayé de s'y mettre. Le phénomène est devenu aujourd'hui tellement incontournable, que même les musées les plus renommés d'arts contemporains ont été obligés d'ouvrir leurs portes au streetart, après avoir longtemps considéré la discipline de manière hautaine. Le streetart est indissociable de l'esthétique du hip-hop, et a donc aussi considérablement influencé les designers et créateurs de mode les plus modernes, ainsi que les marques.

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Chez Project X Paris, notre amour pour le street art ne date pas d'aujourd'hui. Il y a déjà presque 3 ans, on dévoilait une mini-capsule inspirée de l'univers du graffiti. Grand seigneur, c'est Koba La D lui-même qui est venue nous donner de la force pour un shooting d'anthologie, assuré par Fifou lui-même, le roi des photos dans ce rap game français. Depuis, on a encore musclé notre jeu et on a profité de la saison 2022 pour dévoiler 3 capsules inspirées du streetart. La première dont on va parler, c'est la nouvelle capsule Graffiti. Une petite collection Homme qui sent bon l'été, avec ses couleurs plutôt vives, comme pour le t-shirt Graffiti dégradé vert ou violet. Que vous pouvez évidemment assortir avec le short Graffiti dégradé qui va bien, ou le bas de survêtement qui est lui aussi aux mêmes couleurs. Les motifs graffiti recouvrent l'ensemble des pièces et font de cette capsule un futur incontournable du streetwear chez PXP, avec toujours ce côté un peu exubérant qui nous caractérise.

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La deuxième capsule dont on va parler, c'est la capsule Splash. La collection est là encore directement inspirée du streetart, avec des motifs « tâche de peinture » qui sont des clins d’œil assumés à une esthétique un peu destroy souvent associée au streetart. Les motifs entourent le logo « Project X Paris » sur le torse, mais ça reste assez sobre et minimaliste, ce qui fait que les pièces sont sobres et plutôt classes, comme le sweat col rond avec logo et tâches en impression, dans son coloris blanc ou beige. Si vous voulez faire un peu plus détendu, le t-shirt col rond avec logo et tâches de peinture en impression sera parfait pour ça. Là encore, il est disponible en 3 coloris, blanc, beige ou noir, pour être marié avec un jean, et pourquoi pas également une veste pour compléter la panoplie. Là encore, la collection est plutôt orientée streetwear Homme.

Enfin, la troisième capsule, qui est peut-être la plus ambitieuse, et surtout la plus poussée au niveau des différents petits détails présents sur les pièces. La capsule s'appelle Underground, et elle fait aussi la part belle au streetart puisque le logo Project X Paris a été complètement revisité, et même complété par un énorme graffiti « STREET », dessiné en hommage à l'art du tag. Pour cette capsule, plutôt mi-saison, on a 4 pièces : un sweat à capuche homme, décliné en 3 coloris (rose, blanc et noir). On a aussi un t-shirt très design, là encore avec les mêmes coloris. Enfin, pour le bas, on a le short imprimé streetart ainsi que le bas de survet imprimé streetart, avec les mêmes gammes de couleurs, pour des ensembles réussis. De nombreux motifs, logos et écritures ont été rajoutées à certains endroits stratégiques des pièces : sur le torse, les flancs, sur la capuche, ou encore sur les manches. Une pratique à la pointe de la tendance depuis l'explosion de Off White, marque elle aussi très inspirée par le streetart et les cultures urbaines. On a un gros coup de cœur pour le hoodie, pièce central de la collection streetwear, qui peut vraiment se marier avec beaucoup de choses, tout en restant un vêtement qui est loin d'être neutre. 

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Vous l'aurez compris, chez PXP on aime beaucoup l'univers streetart, on essaie d'ailleurs d'en mettre un peu dans chaque event qu'on organise. Et notamment lorsqu'on fête l'ouverture d'une nouvelle boutique. Ces ouvertures ont toujours créé pas mal de buzz, depuis plusieurs années, avec notamment la venue de certaines stars. Mais aussi grâce aux différents ateliers de personnalisation qu'on propose maintenant assez souvent. Comme récemment, lors de l'ouverture du shop Project X Paris à Honfleur Normandy Outlet. Une ouverture qui a été un franc succès, avec vraiment beaucoup de gens au rendez-vous le week-end du 11 au 13 Mars 2022. Au point qu'on a été félicités par les autres boutiques du centre pour notre dynamisme. Il faut dire que les animations étaient incroyables : l'ambiance musicale a été assurée par DJ Tiskaz, et K€Z@ a réalisé des customisations sur des sneakers, ou des accessoires de streetwear. 

De jeunes influenceurs locaux comme CallMeParadise ont aussi rejoint la fête, et PXP a vraiment reçu beaucoup de force sur cette ouverture de boutique placée sous le signe du streetwear. Toujours dans cet amour du streetart, un graphiste a réalisé une splendide peinture représentant un portrait de Bosh, qui est une des égéries de Project X Paris, pendant l'ouverture de notre boutique à Perpignan. On est évidemment ravis de pouvoir créer des ponts entre le streetart, le streetwear et les cultures urbaines grâce à ce genre de petits events, ou dans nos collections. Et on espère que les street-artistes seront encore nombreux pour nous inspirer tous !

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