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L'un est un phénomène de l'humour sur les réseaux, l'autre est un prodige du rap français. Surtout, Kader Diaby et Boris Becker sont deux grands potes qui sont à fond dans les cultures urbaines, la sape, la vanne, bref, de véritables influenceurs de la nouvelle génération. Et pour notre plus grand plaisir, ils ont offert à Project X Paris un shooting incroyable qui revient aux bases, aux origines du streetwear, avec des clins d’œil aux universités américaines et aux Nineties. 

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Depuis l'émergence des réseaux sociaux, les artistes de la rue arrivent bien plus facilement à se connecter à leur public. Avant, les portes des grands médias restaient souvent fermées pour ceux issus des quartiers ou des minorités. Maintenant, les créateurs peuvent se brancher en direct avec leur fanbase et réussir à vivre de leur art, s'ils persévèrent. On a donc assisté à une avalanche de talents en provenance de la jeunesse urbaine, que ce soit dans la musique, la danse, l'humour, le street-art, la mode, et tout ça simplement grâce aux réseaux sociaux. Kader Diaby 4Real et Mr Boris Becker font évidemment partie de cette génération qui a tout fracassé grâce au Web. 

Le premier est un jeune rappeur mais aussi influenceur / humoriste qui sévit dans le game depuis maintenant de nombreuses années. Ses premiers clips sur sa chaîne Youtube datant d'il y a 4 ans, alors qu'il avait à peine 18 piges, et qu'il éclatait sur les réseaux, autant grâce à son talent au micro que grâce à son humour ou son insolence. Car Kader Diaby 4Real, c'est aujourd'hui plus de 10 millions de vues sur TikTok, quelques millions sur Youtube également, et surtout une identité marquée, différenciée et reconnaissable. Jusque dans le rap, Kader ne fait pas la même chose que tout le monde : instrus qui sortent du lot mainstream habituel, flows complexes, phases humoristiques, il cultive son originalité et c'est ce qui fait sa force.

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Et ça tombe bien, car chez PXP, on adore les influenceurs qui ont un véritable amour du streetwear. On a donc organisé un gros shooting en extérieur, en faisant porter aux deux amis de longue date du vetement streetwear qui rend hommage à des modèles cultes de cette culture. La capsule University par exemple, fait la part belle à des pièces intemporelles du streetwear, comme la veste Bomber Universitaire. Un blouson qui est un incontournable de la mode, importé directement de la culture américaine dans les années 90, porté par énormément de rappeurs, de sportifs (base-ball ou basket-ball principalement) ou d'acteurs à l'époque. Boris Becker a choisi le noir, pour un rendu hyper street vraiment stylé, avec un jean ample. Kader Diaby a préféré le vert, plus éclatant, plus détente et aussi très efficace, avec là encore un jean assez ample.

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Le sweat signature a également eu un grand succès auprès des deux potes. Le modèle est indémodable, passe-partout, véritablement un des points forts de notre catalogue et on est content qu'il soit adopté par les deux influenceurs. Là encore, Boris Becker fait un bel hommage aux 90's avec son hoodie signature blanc, porté avec un jean ample, une sacoche et un chapeau tous les deux noirs, ce qui rappelle le style de certains rappeurs de l'époque, la plus importante du streetwear. Kader Diaby lui, a fait dans les tendances de la nouvelle génération, un peu plus exubérante et qui cherche toujours l'originalité, avec cet ensemble jogging homme rose qui marche aussi très bien, tout ça avec la sacoche assortie, le détail qui tue.

Enfin, on est obligés aussi de parler de la capsule patchwork, un gros succès dont on est très fiers. Certaines pièces ont été complètement sublimées par Kader Diaby 4Real et son outfit terriblement efficace : le jean style empiècements denim élastique, qui passe avec presque tout. Avec ça, la veste en jean homme à empiècements, pour un effet patchwork réussi. Ajoutez à tout ça un petit hoodie et une bonne paire de Nike, on obtient une panoplie 100% streetwear hyper originale, mais qui renvoie en même temps aux bases du vêtement style américain. Ces clichés sont peut-être les plus jolis du shooting, mais ça, ce sera à vous de choisir !

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Chez Project X Paris, on est en tout as très fiers d'être validés par deux influenceurs aussi talentueux, preuve que la marque continue à s'imposer chez ceux qui sont à la pointe du style. D'autant que Kader Diaby 4Real et Mr Boris Becker sont deux personnalités vraiment attachantes, drôles, à l'aise pour les shooting et c'est un plaisir de bosser avec eux. On espère évidemment collaborer à nouveau avec eux, en leur souhaitant le meilleur pour l'avenir de la part de l'équipe PXP !

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Depuis l'émergence des réseaux sociaux, les artistes de la rue arrivent bien plus facilement à se connecter à leur public. Avant, les portes des grands médias restaient souvent fermées pour ceux issus des quartiers ou des minorités. Maintenant, les créateurs peuvent se brancher en direct avec leur fanbase et réussir à vivre de leur art, s'ils persévèrent. On a donc assisté à une avalanche de talents en provenance de la jeunesse urbaine, que ce soit dans la musique, la danse, l'humour, le street-art, la mode, et tout ça simplement grâce aux réseaux sociaux. Kader Diaby 4Real et Mr Boris Becker font évidemment partie de cette génération qui a tout fracassé grâce au Web. 

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Le premier est un jeune rappeur mais aussi influenceur / humoriste qui sévit dans le game depuis maintenant de nombreuses années. Ses premiers clips sur sa chaîne Youtube datant d'il y a 4 ans, alors qu'il avait à peine 18 piges, et qu'il éclatait sur les réseaux, autant grâce à son talent au micro que grâce à son humour ou son insolence. Car Kader Diaby 4Real, c'est aujourd'hui plus de 10 millions de vues sur TikTok, quelques millions sur Youtube également, et surtout une identité marquée, différenciée et reconnaissable. Jusque dans le rap, Kader ne fait pas la même chose que tout le monde : instrus qui sortent du lot mainstream habituel, flows complexes, phases humoristiques, il cultive son originalité et c'est ce qui fait sa force.

Le second est une véritable superstar de l'humour sur le Web, en particulier du prank et du caméra caché. Mr Boris Becker, qui a commencé a piéger des gens dans la rue en 2017, avec notamment ce faux accent anglais mal imité qui est un de ses running gags. On retrouve également pas mal de petits pas de danse dans ses vidéos, et pour cause : avant d'être un humoriste très renommé sur le Web, il était danseur, et même bon danseur. Mais 5 ans plus tard, on retrouve le Youtubeur Belge avec 2 millions de followers sur Insta, 45 millions de vues sur TikTok et un buzz qui ne cesse de monter. Il faut dire que ses pranks sont terriblement efficaces. Et le point commun qu'il a avec Kader 4Real, en plus d'avoir lui aussi baigné dans les cultures urbaines, c'est qu'ils sont tous les deux de grands amateurs de sapes, de mode et de streetwear.

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Et ça tombe bien, car chez PXP, on adore les influenceurs qui ont un véritable amour du streetwear. On a donc organisé un gros shooting en extérieur, en faisant porter aux deux amis de longue date du vetement streetwear qui rend hommage à des modèles cultes de cette culture. La capsule University par exemple, fait la part belle à des pièces intemporelles du streetwear, comme la veste Bomber Universitaire. Un blouson qui est un incontournable de la mode, importé directement de la culture américaine dans les années 90, porté par énormément de rappeurs, de sportifs (base-ball ou basket-ball principalement) ou d'acteurs à l'époque. Boris Becker a choisi le noir, pour un rendu hyper street vraiment stylé, avec un jean ample. Kader Diaby a préféré le vert, plus éclatant, plus détente et aussi très efficace, avec là encore un jean assez ample.

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Enfin, on est obligés aussi de parler de la capsule patchwork, un gros succès dont on est très fiers. Certaines pièces ont été complètement sublimées par Kader Diaby 4Real et son outfit terriblement efficace : le jean style empiècements denim élastique, qui passe avec presque tout. Avec ça, la veste en jean homme à empiècements, pour un effet patchwork réussi. Ajoutez à tout ça un petit hoodie et une bonne paire de Nike, on obtient une panoplie 100% streetwear hyper originale, mais qui renvoie en même temps aux bases du vêtement style américain. Ces clichés sont peut-être les plus jolis du shooting, mais ça, ce sera à vous de choisir !

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Chez Project X Paris, on est en tout as très fiers d'être validés par deux influenceurs aussi talentueux, preuve que la marque continue à s'imposer chez ceux qui sont à la pointe du style. D'autant que Kader Diaby 4Real et Mr Boris Becker sont deux personnalités vraiment attachantes, drôles, à l'aise pour les shooting et c'est un plaisir de bosser avec eux. On espère évidemment collaborer à nouveau avec eux, en leur souhaitant le meilleur pour l'avenir de la part de l'équipe PXP !

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