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Vous avez sans doute entendu parler ces derniers mois, Squid Game c’est LA série Sud-Coréenne qui bat tous les records. Apparue sur nos écrans en septembre sur la plateforme Netflix, elle est en quelques semaines devenue complètement virale, au point qu’un Pop-up store a vue le jour sur Paris. Un engouement qui s'explique facilement, notamment par l'esthétisme.

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Rarement Netflix n'aura déclenché un tel raz-de-marée. La série Squid Game a tellement bien fonctionné qu'elle est devenue en quelques semaines une tendance incontournable, jusqu'à inspirer les meilleurs déguisements d'Halloween par exemple. Un pop-up store a même vu le jour en plein Paris. Le concept ? Recréer l’univers et les décors de Squid Game afin de proposer aux fans une immersion plus vraie que nature. Un véritable succès , qui peut s'expliquer de plusieurs manières. Premièrement, par un scénario haletant qui reprend un peu les codes du Battle Royale, ces univers où tous les personnages sont en concurrence dans une lutte à mort, avec un prix à décrocher à la fin. Ici, la série créée par Hwang Dong-Heyok est l’histoire d’une compétition de survie où 456 personnes très pauvres sont prêtes à tout pour remporter les 45.6 milliards de wons à la clé. 

Pour cela, ils doivent s'affronter dans des jeux inspirés de l’enfance comme 1.2.3 soleil ou encore le tir à la corde.  Ces jeux s’avéreront tous violents et mortels. Un scénario laissant entrevoir insouciance sur fond de cupidité, un cocktail explosif. Pourtant tout n’était pas gagné pour le créateur, la série a été écrite en 2009 et a été rejetée durant 10 ans par de nombreux studios de production. Comme quoi la persévérance à du bon puisqu’aujourd’hui la série est n°1 dans 90 pays et est la série la plus regardée dans l’histoire de Netflix. 111 millions de vues en seulement 17 jours, du jamais vu sur la plateforme !

La deuxième raison du succès fulgurant de la série, c'est évidemment son esthétisme. Que ce soit les décors dans lesquels se déroulent les jeux, le dortoir, ou encore les désormais mythiques costumes des surveillants, en combinaison rouge intégrale, on sent que le côté esthétique / design a été très travaillé. A un point où on peut même facilement imaginer adapter cette univers à la mode et notamment au streetwear, dont les codes sont bien plus larges bougent bien plus vite que par le passé.

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Chez Project X Paris, ça fait par exemple longtemps qu'on propose des vêtements streetwear qui se rapprochent beaucoup de ceux qu'on voit dans la série. On a toute une gamme de produits dans des styles « militaire », ou simplement matelassés, avec par exemple deux types de bas de joggings matelassés rouges vifs dont l'aspect correspond presque parfaitement à ceux qu'on voit pendant la série. Une fois la question du bas réglé, on passe au haut : cette fois, c'est la veste avec empiècement et matelassage, elle aussi rouge vif, qui peut s'accorder avec les deux bas de jogging. Il ne vous restera plus qu'à rajouter une paire de sneakers et le tour est joué.

Pour ceux qui ne sont pas encore convaincus, il reste un modèle PXP qui ressemble aussi beaucoup à ceux des gardiens : le hoodie à manches matelassées. On ne le répétera jamais assez dans nos articles mais le sweat à capuche est devenu quasi incontournable dans la plupart des tenues streetwear. On espère en tout cas que chez vous aussi, les esthétiques de plus en plus travaillées dans les séries qui sortent vous inspirent à vous aussi des idées niveau style. Chez Project X Paris, nous tâchons de surveiller chaque nouvelle tendance qui influence les cultures urbaines, car c'est là qu'on puise l'inspiration. Au-delà de ça, on adore également collaborer directement avec les séries, comme « Caïds » récemment, mais aussi avec les acteurs qui y jouent. C'est la raison pour laquelle on a travaillé notamment avec Bosh, mais aussi avec Jaime Lorente, le célèbre Denver de la Casa Del Papel.

Pour toutes ces raisons, on espère chez Project X Paris que Squid Game, une série qui accorde tant de soin au style et au côté visuel, va connaître un long succès ! La saison 2 a d'ailleurs été annoncée par le créateur, et il a même confirmé le retour de Gi-Huang, principal protagoniste de la saison 1. Affaire à suivre donc !

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