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Depuis 2015, Project X Paris, s’est installé comme LA référence du street-wear français. Hoodie homme, survêtement femme, t-shirt, robes, bob, sacoche… nous avons su rassembler autour de pièces iconiques et par un style ultra-looké qui a su attirer l’attention des fashionistas. Rien ne semble plus arrêter Project X Paris qui signe de grosses collab avec des grands noms de la scène artistique mais également sportives et qui a même fait ses premiers pas sur les podiums de la fashion week lors du défilé automne-hiver 2022 ! Une consécration pour cette marque qui a su tirer son épingle du jeu dans le vaste milieu du street-wear ! On en redemande ! Parmi les clés de son succès, un logo bien affirmé qui se reconnait en un coup d’œil et qui est désormais indissociable de la marque ! 

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Parmi les grands classiques qui ont contribué au succès de PXP, le survêtement signature. S’il y a un seul modèle que tu dois avoir dans ton dressing c’est bien celui-là ! Project X Paris a réussi à démocratiser cet outfit autrefois réservé aux sportifs. Désormais, le jogging n’est plus l’apanage des joggers et des hommes mais s’adresse à toutes les personnes qui voudraient être à la fois comfy et stylés ! Ce nouveau costume du dimanche, est désormais porté comme un basic casual par les femmes, les ados et même les personnes affichant un style plus classique. Un pari réussi pour la marque qui promeut depuis ses débuts plus d’inclusivité dans la mode streetwear. Jeux de couleurs ou de matières, PXP ne manque pas d’idée pour que tu sois looké ! En été, on penche pour des couleurs pêches et pastel comme le rose, le jaune, le violet ou encore le vert. On joue les mix and match en dépareillant le tee-shirt du bas de jogging ou bien les total look ultra tendance ! A toi d’affirmer ton style ! Quant aux couleurs, elles sont sans cesse renouvelées pour t’accompagner dans toutes les saisons. Dès la baisse des températures, on enfile son sweat à capuche ! La collection d’hiver offre des couleurs plus foncées mais ultra-lumineuses comme le bleu nuit, le camel ou encore le vert sapin ! Le plus dur sera de choisir ! 

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Parmi les grands classiques qui ont contribué au succès de PXP, le survêtement signature. S’il y a un seul modèle que tu dois avoir dans ton dressing c’est bien celui-là ! Project X Paris a réussi à démocratiser cet outfit autrefois réservé aux sportifs. Désormais, le jogging n’est plus l’apanage des joggers et des hommes mais s’adresse à toutes les personnes qui voudraient être à la fois comfy et stylés ! Ce nouveau costume du dimanche, est désormais porté comme un basic casual par les femmes, les ados et même les personnes affichant un style plus classique. Un pari réussi pour la marque qui promeut depuis ses débuts plus d’inclusivité dans la mode streetwear. Jeux de couleurs ou de matières, PXP ne manque pas d’idée pour que tu sois looké ! En été, on penche pour des couleurs pêches et pastel comme le rose, le jaune, le violet ou encore le vert. On joue les mix and match en dépareillant le tee-shirt du bas de jogging ou bien les total look ultra tendance ! A toi d’affirmer ton style ! Quant aux couleurs, elles sont sans cesse renouvelées pour t’accompagner dans toutes les saisons. Dès la baisse des températures, on enfile son sweat à capuche ! La collection d’hiver offre des couleurs plus foncées mais ultra-lumineuses comme le bleu nuit, le camel ou encore le vert sapin ! Le plus dur sera de choisir ! 

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On le disait le survêtement est un produit épuré et passe-partout qui pourra être porté par n’importe qui et ce, quel que soit son style. Il est devenu en quelques années, le nouveau jean ! Pour ne pas être « no look », on l’associe à des outfits tendances. Pour un look assez affirmé, on n’hésite pas à jouer avec les couleurs et à le porter avec des pièces osées comme des chaussures à talon comme des bottines voire même des talons aiguilles ! Afin d’ajouter un côté sexy, on ose le crop top ! Tu veux une tenue chic ? Alors joue les total look ! En hiver, n’hésites pas à upgrader avec un manteau en fourrure colorée ! Pour les moins aventuriers du style, on la joue soft tout en restant chic avec des sneakers bien choisies. Pourquoi pas un bas de survêtement noir porté avec un hoodie blanc ? Aucune fausse note en vue ! Enfin pour un look totalement comfy, on portera l’ensemble de survêtement complet avec des claquettes chaussettes ! La tenue idéale pour télétravailler tout en étant stylé !

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Si autant de personnes se sont reconnus dans la marque c’est qu’elle a su concrétiser des collab avec des personnalités du monde de musique, du milieu sportif, de la culture hip-hop en France et à l’étranger. Il ne fait aucun doute que cette mode, tout droit sortie de la rue et des années 90, a été influencée par les mouvements rap et hip hop de l’époque et continue de l’être encore aujourd’hui. Pas étonnant que PXP ait construit son image en se rapprochant de grands noms du milieu et compte à ce jour plus de 50 collaborations. Nos outfits iconiques sont adoptés et portés par des rappeurs comme Soso Maness, Bosh, Da Uzi, Bolemvn, Uzi, Rosinia, la princesse du 91 qui a explosé les compteurs de Tik Tok en un temps record et la chanteuse Wejdene qui s’est fait connaitre grâce à son tube « Anissa ». On est fier de dire que Project X Paris est la marque qui fédère le plus d’artistes ! Une visibilité qui a profité à PXP puisque beaucoup d’hommes et de femmes ont pu se reconnaitre dans le style de notre brand. Parmi les pièces les plus plébiscitées par ces personnalités, le survêtement homme et femme mais aussi le hoodie à capuche, emblème par excellence de la mode urbaine ! Dans l’une de nos dernières campagnes de shooting on peut voir Bosh avec le sweat à capuche Signature noir et Bolemvn, l’un des maître de l’équipe du Bâtiment 7, avec le hoodie camel mais aussi le survêtement jaune, l’un de nos tous derniers coloris ! Originaire d’Evry, ce nouveau grand nom du rap a toujours baigné dans la culture urbaine. Ce talent brut, reconnaissable à sa gestuelle si particulière est un rappeur qui a su se démarquer par son style ! Un point commun avec PXP ! 

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Si le monde du rap a une grosse emprise sur le street wear -et inversemment-, son influence ratisse bien plus large. On la retrouve dans le sport comme le skate, le basket ou encore le surf, dans la pop culture mais aussi dans la littérature. Une des raisons pour lesquelles PXP n’hésite pas à étendre ses collab. Tout récemment, le mondialement célèbre manga One Piece a pu mettre sa touche perso sur notre signature en remplaçant le X par le logo du manga ! Terriblement efficace ! Ce manga, imaginé par Eiichiro Oda, s’est vendu à plus de 470 millions d'exemplaires dans 43 pays différents ! Cet été le 15 ème film estampillé « One Piece » a créé de véritables raz-de-marée humains dans les salles de cinéma et comptabilise à ce jour 8,6 milliards d’entrée dans le monde ! Un chiffre délirant ! Impossible pour nous de passer à côté du phénomène qui dure depuis 25 ans maintenant ! 

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Vous l’aurez donc compris, le streetwear est infiltré partout ! Ne pas avoir une pièce du genre dans son vestiaire, relève donc presque du défi ! Si la tendance a tout d’abord séduit les hommes, désormais de plus en plus de femmes en portent. Alors qu’elle fouillait autrefois dans le vestiaire de leur compagnon à la recherche d’une pièce à s’approprier, ce n’est désormais plus nécessaire. Bien représentées chez Project X Paris, elles comptent pour presque la moitié de nos clients ! Il faut dire que l’on n’a pas hésité à mettre le paquet pour les séduire tout en gardant notre forte identité ! Robes sexy, crop tops stylés, pantalons évasés… si un rayon leur est complètement dédié, on a aussi mis l’accent sur nos incontournables. Ainsi elles peuvent retrouver les mêmes bas de jogging qui sont proposés aux hommes comme l’incontournable signature dispo en plusieurs coloris comme le rouge, l’orange, le beige, le Kaki… qu’elles pourront assortir d’un sweat à capuche femme de la même couleur ou bien dépareiller ! Car oui, il est possible d’être sexy même en jogging ou en t-shirt over-size ! Ces modèles unisexe séduisent de nombreux couples qui souhaitent jouer avec la tendance très instagrammable #couplegoals où les binômes se coordonnent pour un perfect matching set ! 

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Le look ça se soigne et rien de pire que de sortir avec un « no look ». Que vous soyez en mood jogging bien comfy ou plutôt tenue de soirée méga stylée, on n’oublie pas de pimper sa tenue avec des accessoires qui feront toute la différence. La garde-robe PXP en regorge, alors on n’hésite pas à aller y jeter un œil ! On découvre les tous nouveaux coloris de nos casquettes signature, des bobs avec lien, des sacoches en bandoulière pour hommes et femmes mais aussi des claquettes dispos en noir et en blanc ! 

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