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El pop actual ha adoptado muchas caras y ahora es omnipresente. Y entre la nueva generación de cantantes femeninas que han entrado en el juego, hay muchas mujeres fuertes, decididas y seguras de sí mismas que ya no tienen tiempo para perderse en \"aventuras amorosas\" poco ambiciosas. Entre ellas está Ronisia, que ha explotado por completo a través de TikTok. Un éxito 2.0 para una cantante 2.0, ¡con la que Project X Paris tuvo la suerte de colaborar!

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Entre los fenómenos musicales más sorprendentes que han barrido las culturas streets en los últimos 15 años, el auge de los sonidos africanos en el pop, el rap y el RnB es quizá el más importante. Todos recordamos a los pioneros de Bisso Na Bisso en los años 90 y 2000, pero fue realmente MHD quien convirtió a toda Francia a los sonidos afro, con su serie de temas \"Afro Trap\". Poco después, fue el turno de Aya Nakamura de llevar los sonidos afro al pop/RnB. El experimento fue un éxito rotundo, ya que la cantante pasó a convertirse en una auténtica estrella, consiguiendo incluso exportarse internacionalmente, no sólo a África, sino también a Estados Unidos, donde también es muy popular. Incluso fue invitada al famoso festival Coachella. Pero más allá de su música, es también la personalidad que revela en sus canciones lo que la convierte en un éxito: segura de sí misma, sin dudar nunca en utilizar un lenguaje crudo, mostrando su lado seductor, pero al mismo tiempo extremadamente difícil de conquistar; en resumen, una mujer fuerte que sabe lo que quiere y está decidida a conseguirlo. Un poco como muchas raperas americanas.

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La joven Ronisia forma parte de esta tradición de empresarias ambiciosas que conocen la calle, que saben cómo es la vida y cómo trabajan los hombres, y con las que no se juega. Otra cosa que tiene en común es que ella también es una gran aficionada a las melodías africanas y caribeñas. Esta cantante de 23 años, de origen caboverdiano, creció en Grigny, en la región francesa de Essonne, un hervidero de rap y música popular en general. Es, sobre todo, una de las mayores reservas de talento de toda la periferia parisina: cantantes, bailarines, influencers, deportistas, pero también muchos empresarios, como en todos los barrios de Île-de-France. La cantante lanzó oficialmente su carrera musical en 2019, con solo 20 años, con su primer single \"Plus de Peine\". Un pequeño éxito, pero no suficiente para satisfacer a la artista, que siguió persiguiendo singles hasta la verdadera explosión, con el lanzamiento del single \"Atterrissage\". Un tema rítmico, con un estribillo que se te queda grabado en la cabeza, y temas que hablarán sobre todo a las mujeres jóvenes. Todos los ingredientes estaban ahí para que la canción se convirtiera en un éxito, pero para ello se necesitaba un medio. Ese medio fue la red social TikTok, donde la canción se hizo rápidamente viral, hasta el punto de que incluso se lanzó un \"Desafío de aterrizaje\" en la red. Un gran número de personas empezaron a grabarse escuchando la canción, mientras copiaban los pequeños pasos de baile que Ronisia hace en su vídeo. 

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El clip acumula ya nada menos que 55 millones de visitas. Pero la cantante no se detuvo ahí. Como decíamos, tiene grandes ambiciones, así que no ha tardado en desvelar otros temas y otros singles, cada uno de los cuales ha atraído varios millones de visitas. También ha estado muy ocupada con featurings, en pop y RnB, pero también con algunos de los grandes nombres del rap, como Ninho en el tema \"Suis-moi\". Gracias a todo ello, ha ido viento en popa, y en 2022 publicó por fin un álbum en solitario, Ronisia. Para ser el primer álbum oficial en solitario, hay que decir que la actuación fue una auténtica locura, con la cantante demostrando un verdadero dominio de su voz y de su personaje, así como una verdadera soltura ante las cámaras, como en sus diversos vídeos. Un verdadero éxito 2.0 que ha convertido a la cantante en una estrella mediática, e incluso ha aparecido en el programa Boite à Questions de Canal +. Pero también en Clique, Melty, Views, etc. Con casi 500.000 seguidores en Instagram (y casi otros tantos en Youtube), está claro que Ronisia cuida mucho su imagen, ¡y eso es algo que nos interesa mucho!

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Todos sabemos que la imagen forma parte de la caja de herramientas de los artistas de hoy en día, en esta era de vídeos musicales y redes sociales. Ronisia lo entiende, como demuestra en su canal de YouTube y también en Instagram: sabe de moda, sabe llevar la ropa, pero también sabe posar siendo lo más natural posible. Tuvimos la suerte de observarla durante una sesión de fotos con ella.

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En Project X Paris nos gusta tratar a los artistas como auténticos modelos profesionales, pero con ella no tuvimos que insistir. Se desenvuelve con tanta naturalidad delante de la cámara que cualquiera diría que lleva toda la vida haciéndolo, al mismo tiempo que canta. Los looks propuestos son realmente eficaces, y parecen captar las diferentes facetas de su personalidad, como el look de \"chica mala\" que tan bien le sienta. Una camisa beige de bloques de color, estilo \"canesú\", con pantalones beige estilo cargo, con un crop top blanco y un bate de béisbol como advertencia. La cantante tiene una actitud alocada con este atuendo, y realmente funciona.

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Ya que hablamos de yugos, continuemos con el segundo atuendo, que también está directamente inspirado en una de las cápsulas más legendarias de PXP. Es un atuendo más extravagante, sin embargo, y una vez más Ronisia lo consigue maravillosamente. La idea de un fondo azul claro, con elementos decorativos a juego con la ropa, realza realmente a la cantante. En la parte superior, una cazadora vaquera con canesú y un logotipo blanco estampado en el hombro izquierdo y en el torso. También lleva una camiseta blanca, para no pasar frío bajo la chaqueta. En la parte inferior, unos pantalones jeans estilo canesú a juego con la parte superior. Son muy elegantes, pero también muy cómodos, casi como unos pantalones de jogging cuando te los pones gracias a la elasticidad. Todo ello sin renunciar a la elegancia. Y una vez más, los resultados están a la vista.

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Finalmente, el último look, que casi podría llamarse el \"look de noche\", ya que Ronisia estaba radiante con él. Este conjunto negro oscuro, sencillo y eficaz, le sienta realmente bien. El vestido ajustado con abertura negra en el pecho ciñe perfectamente la figura, y si a eso le añadimos el pequeño bolso negro con efecto de piel de cocodrilo, y el par de zapatillas negras, obtenemos un look perfectamente equilibrado que podría ir igual de bien por la calle para un paseo elegante, como para una outlet nocturna en la que quiera causar una gran impresión. Una cosa es segura, la cantante nos ha mimado mucho con esta sesión, y nunca imaginamos que el fondo gris pudiera realzar tanto a Ronisia y su atuendo. Auténtica profesional, con una sonrisa irresistible, lo tiene todo para convertirse en una gran influencer además de su carrera como cantante. Obviamente, le deseamos lo mejor para el futuro, y en Project X Paris estamos encantados de haber podido trabajar con ella.

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Project X Paris lleva impulsando el movimiento streetwear desde 2015 con colaboraciones cada vez más estilosas.

Una marca francesa de ropa de modadisponible en más de 30 tiendas, en más de 1.500 distribuidores de todo el mundo y en projectxparis.com 7/7/24

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