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Se hizo viral en toda Francia con su éxito \"Anissa\". Ahora, Wejdene sigue diversificándose como artista. Tras un álbum y una participación en \"Danse Avec Les Stars\", la cantante tiene varias cuerdas en su arco, ¡incluido el estilo!

Descubra todas nuestras colaboraciones Project x Paris

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Nadie podía predecir que un día una joven llegaría con un single que dominaría las listas de éxitos en Francia. Este tipo de historias habrían sido completamente impensables antes de las redes sociales. En los años 90, las discográficas nunca habrían aceptado producir a una artista tan joven. Pero hoy, gracias a las redes sociales, todo es posible: que se lo pregunten a Wejdene. Con un equipo eficaz (incluido su fiel mánager Feuneu, que también se hizo famoso gracias al ascenso de la cantante), consiguió hacerse viral en 2020 con su éxito \"Anissa\", con la ayuda de TikTok. Su éxito ha sido tal que actualmente el single está certificado como single de diamante, lo que nos da 50 millones de ventas o stream equivalentes. Una puntuación que quizá nunca hayan alcanzado multitud de artistas consagrados.

Pero este éxito no es casual. Su padre era músico, tocaba varios instrumentos y ella cantaba con él desde muy pequeña. Nunca se insistirá lo suficiente en esto, pero dar a los niños la oportunidad de hacer música es algo maravilloso, y puede abrirles las puertas a nuevas carreras. Está claro que Wejdene, que canta desde niña y publica canciones desde los 15 años, es un ejemplo de cómo, con talento, determinación y un entorno comprometido, se pueden alcanzar los sueños. Sin embargo, no todo estaba de su parte: a las cantantes de RnB se las suele criticar duramente por ser demasiado simpáticas, demasiado femeninas y demasiado sexys. Pero la cantante ha abrazado plenamente su identidad de joven de los barrios bajos, que cuenta la historia de su vida en sus canciones, entre amigos, amor y problemas, como tantos otros artistas antes que ella. Su primer verdadero éxito, \"Anissa\", trata de un amor no correspondido.

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Wejdene interpreta el personaje de una joven de los suburbios, con su orgullo y su ego, que está claramente decidida a no dejar que su novio la pisotee cuando se porta mal. La canción es una verdadera presentación de la cantante, que afirma su identidad (\"Moi je m'appelle Wejdene\" en el estribillo), su carácter y su deseo de ser respetada. Incluso si a veces se excede, con \"errores de sintaxis\" que en realidad están completamente asumidos y se convierten en figuras retóricas. Para los que piensen que estamos exagerando, véase la letra del rap de Booba del año 2000 \"Civilisé\": \"Et si tu veux tester mes égals, on te b*ise ta race comme si c'est légal\" (\"Y si quieres poner a prueba a mis iguales, te b*izaremos tu raza como si fuera legal\"). Esta forma de despreciar la lengua francesa existe desde el principio de la cultura street, y es una manera de demostrar que nos importan un bledo los códigos. En este sentido, Wejdene se ha convertido realmente en uno de los emblemas de la juventud street francesa, la de los institutos, aficionados al rap en su mayoría, orgullosos, llenos de energía y con ganas de conquistar el mundo. 

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Una vez alcanzado el éxito con el lanzamiento del single \"Anissa\", la cantante lo siguió rápidamente con \"Coco\", otro gran éxito que sigue siendo su mayor éxito en YouTube por el momento. Hay que decir que el clip está muy bien hecho, y cuenta con la participación del influencer Just Riadh. Es una conexión lógica entre dos auténticos fenómenos de las redes sociales en ámbitos diferentes. Y sigue siendo una identidad muy \"girly\", con un toque ligeramente \"rebelde\" que funciona muy bien. El primer álbum, \"16\", saldrá a la venta el 25 de septiembre de 2020, y también ha sido un gran éxito. Ahora que se ha lanzado, cada vez hace más apariciones de alto nivel, sobre todo con Jul, pero también en \"Danse Avec Les Stars\", el programa emitido por TF1. Este éxito demuestra que el fenómeno Wejdene es imparable, y TF1, en su afán por llegar a un público más joven, ha dado en el clavo invitando a Michou y Wejdene, dos iconos de la juventud francesa actual y dos fenómenos de las redes sociales. Actualmente de gira por toda Francia, sigue lanzando singles con regularidad, como \"La Meilleure\" recientemente. Sin duda, ¡esperamos un nuevo álbum!

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Por todas las razones mencionadas, estamos muy orgullosos de trabajar con Wejdene en Project X Paris. Con nuestros diseños, intentamos sobre todo llegar a este público joven, urbano y dinámico, con una verdadera cultura de la moda y del streetwear, así que nos alegramos mucho cuando nos aprueban\". Para la cantante, el look es esencial, como hemos visto en todos sus vídeos. Ya sea para ella misma o para las actrices/amigas que aparecen en sus vídeos, todos los estilos están cuidadosamente estudiados, con una mezcla de marcas de lujo y piezas más confidenciales, y combinaciones de colores que funcionan muy bien. A Wejdene le gusta ponerse en escena, como tenista, golfista, colegiala, bailarina, y su facilidad para cambiar de estilo se nos hizo evidente. Incluso en sus vídeos \"cocooning\", los conjuntos son acertados, y está claro que la moda es importante para la joven. Y para quienes duden de lo que decimos, echen un vistazo a sus fotos en Instagram: estamos perfectamente en el tipo de estado de ánimo que validamos en PXP.

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Como no podía ser de otra manera, Wejdene nos deleitó con una sesión fotográfica de gran calidad, luciendo una de nuestras piezas más emblemáticas del momento: la chaqueta Teddy de estilo universitario, en color negro. Una de las prendas más callejeras y old-school de nuestro catálogo, prueba de que la cantante conoce sus clásicos, y mejor aún: los domina. Con unos jeans ligeros y holgados, un top blanco corto y unas zapatillas Jordan con cordones de colores. Es femenino, es callejero, es una obviedad para la artista. En el escenario, a veces luce con orgullo un pequeño crop top blanco de Project X Paris, una prenda streetwear que funciona muy bien con las mujeres. Sus bailarinas también van vestidas con conjuntos negros de PXP, con pantalones de jogging que refuerzan el efecto callejero, y se agradece mucho que los artistas lo lleven en el escenario con tanta naturalidad. 

Pero también nos encantan las fotos tomadas en modo \"cocooning\" / \"autobús turístico\", con piezas que no estamos acostumbrados a ver en el centro de atención. En particular, la sudadera con capucha bicolor y bimaterial en azul y blanco, con una textura clásica de sudadera con capucha en la parte superior y una textura similar al tejido vaquero en la inferior. Es una prenda bastante vanguardista, pero una vez más, Wejdene no decepcionó. Incluso se puso todo el conjunto, con un par de pantalones de chándal bicolor y bimateria un poco holgados, para poder sentarse cómodamente en su autobús de gira, pero sin perder el estilo. Todo ello con unas zapatillas Jordan, pero esta vez con cordones blancos, para combinar mejor con los bajos. Otra actuación impecable de la cantante. Así pues, estamos encantados de poder trabajar con Wejdene, que es el emblema de toda una generación de jóvenes en Francia, y que sin duda representa uno de los rostros del futuro de la música. Le deseamos lo mejor para su gira y esperamos volver a verla pronto con algo nuevo.

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Project X Paris es la apuesta de dos jóvenes diseñadores franceses por combinar el arte de la vida street con las tendencias actuales. Es una deliciosa mezcla de moda, cultura y minimalismo. Combinando estilo de vida y streetwear, la joven marca nacida en 2015 conquistó las mayores ciudades como Dubái, Berlín, Londres y Los Ángeles antes de instalarse en París.

Una marca francesa de ropa de modadisponible en más de 30 tiendas, en más de 1.500 distribuidores de todo el mundo y en projectxparis.com 7/7/24

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