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Si tuviéramos que elegir un solo nombre del año 2020 en el rap francés, Soso Maness estaría obviamente en el primer puesto de la lista. Después de todo, nos hizo sonreír durante el primer encierro con su éxito \"So Maness\". Pero también gracias a su verso \"Zumba cafew\" en el proyecto 100% marsellés \"13'Organisé\". Tiene una gran facilidad de palabra, un gran sentido del humor y un estilo increíble que va de una simple camiseta negra a una florida camisa mafiosa: un retrato del enfant terrible del Quartiers Nord.

Descubra todas nuestras colaboraciones Project x Paris

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Poca gente lo sabe, pero Soso Maness lleva dedicándose al rap, de forma intermitente, desde que tenía casi 10 años (ahora tiene 33). Ya de joven, el rapero marsellés se nutrió de los hermanos mayores de IAM y la Fonky Family, y consiguió un featuring con el grupo Intouchables (miembros de la legendaria Mafia K1 Fry) en su primer álbum de estudio, \"Les Points sur les I\", publicado en 2000. Esta temprana exposición debería haber situado a Soso en el mapa del rap, pero el joven tenía otras aspiraciones, otros proyectos...

Hoy, el rapero sigue emocionándose cuando habla de algunos de sus seres queridos que murieron por disparos o pasaron 30 años en prisión. Finalmente se arrepintió tras su segunda condena, en 2016/2017. Mejor aún, se tomó la vida completamente en serio, utilizando su tiempo en prisión para aprender y crecer, y salir fortalecido por ello. Desde entonces, ha intentado con éxito introducirse en el rap. Además, se ha convertido en un auténtico personaje mediático, de los que gustan a la gente: en Clique, Vice, Konbini o varios Youtubers, el rapero causa sensación allá donde va. Su franqueza, su facilidad de palabra, su increíble experiencia, pero también su gran sensibilidad hacia la música y las artes en general, son sólo algunas de las cosas que le hacen caer bien a todo el mundo. Naturalmente, fue un éxito instantáneo en Project X Paris, una marca que busca perfiles originales y personalidades fuertes para presentar su ropa. Hay que decir que cuando se trata de estilo, a Soso no le falta ni mucho menos: recordamos su increíble atuendo en el vídeo \"On The Corner\", rodado en su barrio, Fond Vert.

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Soso Maness tiene verdaderas ideas cuando se trata de efectos visuales. En su vídeo \"TP\", creó todo un clip \"en primera persona\", como en un videojuego. La portada de su álbum \"Mistral\", que saldrá a la venta en junio de 2020, también tiene mucho estilo. La camisa de flores, los pantalones blancos crujientes, las gafas de sol con unas zapatillas locas y esa bandera naranja ondeando detrás están muy bien logrados. En cuanto a la música, lo más importante, ha aprendido a diversificar su paleta, con un poco de canto, un poco de autotune, mucho rap, y algunas atmósferas muy sorprendentes, como en 'So Maness' o recientemente en 'Bande Organisée', y sus pocas líneas que hicieron estallar Twitter.

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Por su personalidad y su sentido del estilo, Project X Paris eligió a Soso Maness para representar su colección streetwear. No es una elección al azar, ya que forma parte del compromiso de la marca de apoyar el talento de París a Marsella. Sobre todo porque ya hay 3Tiendas de streetwear en Marsella(el centro comercial Grand Littoral, las terrazas del puerto y, desde hace unos meses, la famosa avenida Saint-Antoine), y se nota la atracción de los marselleses por la moda y, en particular, por la streetwear. Casi se podría decir que han vuelto a poner de moda el chándal, así como los glamurosos looks de gánster de Miami. Están muy influenciados por los códigos de vestimenta de las películas de gángsters de los 80, con toda la extravagancia que ello conlleva. Para Soso, se trata simplemente de explorar una de sus pasiones, la ropa interior, y estamos encantados de poder darle esta oportunidad. Sobre todo porque sabe algo de textil, ya que en 2020 lanzó su propia línea de merchandising, \"Franc-Manesserie\".

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Así que nos reunimos de buen humor con los marselleses en el Quartier Général, en el distrito 11 de París, un lugar bien conocido por todos aquellos que desean reservar salas para un gran acontecimiento a bombo y platillo. Es un local bastante grande, con mucho espacio, pero todo él estaba ocupado por Soso Maness, su carisma y su humor. Encantador, el rapero sabe cómo serlo, sobre todo en ciertos platós de televisión o cuando se trata de enfundarse una flamante sudadera roja con capucha de Project X Paris. No tiene miedo de sorprender, aunque sea sacando la cazadora vaquera y combinándola con unsudadera Project X. Además del rap, Soso cultiva el amor por el rock'n'roll y la música francesa, en particular Renaud, el embajador francés de la cazadora vaquera.

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Pero incluso las prendas más atrevidas, como el chándal con muchos logotipos de PXP, le sientan bien. Y con su sonrisa abierta y sus gafas de sol, es difícil no resultar fotogénico. La sudadera azul teñida de blanco es quizás la que mejor le sienta, ya que lleva los colores del Olympique de Marsella, su club favorito, por supuesto. Incluso le sientan bien las chaquetas, que no siempre son fáciles de llevar para un hombre de su talla. Atrevido, sonriente, disponible y sin miedo a arriesgar, Soso Maness ha hecho de esta nueva colección Project X Paris un orgullo.

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