Bosh, the strike force of French Rap

For anyone with even the slightest interest in rap and urban culture, it's impossible to miss the Bosh phenomenon. In just 3 years, the rapper has established himself as one of the industry's most wobbly figures, thanks to incredible energy and high-profile TV appearances. Focus on a rapper who looks set to last!

Bosh, more than just a brute

In hardcore rap, what you look like and what you do count almost as much as what you say. That's why certain artists can sometimes lack credibility when they play the gangster: too skinny, too smooth, too nice, the public can be very harsh and boycott rappers for all these reasons. That's something that won't happen to Bosh: tall and strapping, with a real sense of power exuding from him, here's a guy you wouldn't necessarily want to pick a fight with. An impression of power, and even brutality at times, which has been greatly accentuated by his portrayal of "Karnage" in season 1 of the "Validé" series. A young, unknown and rather frightening rapper, capable of the worst scares to get into the business and take down his enemies. With the huge success of the series, Bosh is now eternally attached to this fictional character. A role that doesn't necessarily displease the rapper from Plaisir (78), who has long cultivated this muscular, virile image.

To tell the truth, since his debut in the game in 2018, with his "Dos Argenté" project, the tone had already been set. In a way, he's the heir to the "dark" rap brought back to France by Kaaris (among others). It's a rap that's very muscular, very graphic, very brutal and uncompromising. The lyrics can be aggressive and sometimes threatening, and the rapper's appearance has to be highly polished. To make this kind of rap, you need to be very strong and have a lot of energy to spare. No worries for Bosh, who doesn't hesitate to appear in bodybuilding videos on Youtube with coaches, where he can be seen performing all kinds of exercises. In fact, the filiation with Kaaris was so obvious that they ended up doing a featuring, "Deux Deux". But Bosh has managed to build a more diversified artistic identity than when he's in his role as a heavyweight. To tell the truth, the man even has quite a sense of humor, something that's easy to notice once he's confident, and he's also capable of being in a very happy mood, with well-paced, danceable atmospheres. Yes, underneath that menacing kingpin exterior lies a true rap and music enthusiast.

In fact, if everyone knows Bosh today, it's as much thanks to his sounds as to his role in a series. Who, at his parties in 2020, will have missed phrases like, "Glasses on my nose I'm trying to go incognito", or "Well or what, do you live around here or what?". Two now legendary phrases from Bosh's biggest hit to date, "Djomb". It's a fast-paced track, with lots of funny punchlines and a lot of second-degree humor. It would even have become a summer hit in nightclubs, if only they'd been open at the time. But even with CoVid, nobody could avoid this hit, or the one that followed, "Slide", released at the end of 2020. This discrepancy between the very rough, scary persona he embodies in "Validé" or some of his tracks, and the "bon délire" guy who wants to have a good time in the nightclub is pretty interesting. Especially if you add to that his on-screen presence and the fact that Bosh doesn't seem to have any hang-ups about posing or playing a role in front of the camera. So, at Project X Paris, we thought there must be something we could do.

Bosh the street sapper

Indeed, there was something to be done with Bosh: a beautiful collab, perhaps one of the most streetwise we've ever done here at Project X Paris. It was a real treat for our stylists, who racked their brains to come up with original clichés for pieces that are very, very urban indeed. So we found ourselves with the rapper in a huge junkyard, for photos that will remain engraved in our memories. The good thing about Bosh is that everything fits, especially the most streetwise pieces in the collection, such as Project X Paris red hoodie and matching jogging bottoms of course. We're also obliged to mention the quilted, reflective PXP parka, which really suits it, and is one of the most ambitious pieces in our entire catalog.

Where PXP and Bosh come together best is on collections like OVER STUFF and UTILITY. The pieces are directly inspired by streetwear classics, but also by the latest trends. military-style uniforms and other utilitarian garments. Lots of camo prints, with plenty of pockets and often quilted fabrics. It's all very technical streetwear, and not always easy to wear, depending on body size. Of course, the Plaisir rapper is a perfect fit, and you'd almost swear these are the clothes he wears every day. Project X Paris is delighted to count Bosh among its brand ambassadors, especially as it's not long before he's back in the news. Some sources have begun to announce a new album, and with only 2 projects under his belt (plus a reissue), he's still got a lot to talk about!

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