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Orelsanis one of France's leading rap artists. Just after completing his tour, he embarked on the Project X Paris adventure! In an atypical setting and under the artistic direction of Misterfifou, a true legend in the visual realm of French rap!


Having already collaborated with some of the biggest names in French rap, his artistic direction has been meticulously crafted with an impeccable artistic touch for the brand.Project X Paris.


For this shoot, the location was carefully selected! It took place in a secluded spot in the Paris region, in a former château.

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The program featured light shows, fire and colored smoke to showcase the brand's entire collection. From fluo to reflect, Orelsan brought the shoot to life with sets created especially for the occasion.

It's a chance for fans of the rapper who didn't know the brand to discover the new collection ofProject X Paris !

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A few words about our new products...

Project X Paris arrives with a host of new features this autumn! New products on every theme:Animal vibes, color blocks and neon gangs. Since the success of our Urban Reflect range, and in particular our tracksuits, it's time for parkas and sweatshirts. Orelsan didn't miss out on wearing our reflect parka during the shoot!

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