New streetwear store in Marseille!

Marseille occupies a special place in streetwear today, as well as in all of France's urban cultures. It's thanks to them, in particular, that soccer club tracksuits have come back into fashion, with an aesthetic purpose, and not simply to mark one's affection for a particular club. They also brought back the exuberant Miami and Tony Montana-inspired designs. A real taste for underwear, with a penchant for the uninhibited and original: this perfectly matches the state of mind sought by Project X Paris.

Following the affinities and growing demand of our customers in the south of France, Project X Paris quickly moved closer to the city of Marseille, opening three stores in and around the city: one in the shopping center Grand Littoral, another to the Terrasses du Port, and the last one a little further downtown, rue Saint-Ferréol, the city's historic shopping thoroughfare. Today, the links between Paname and Marseille are increasingly numerous, particularly in terms of urban fashion.

It's no coincidence that the successes of Marseilles' biggest stars of the moment, such as SCH, Soso Maness, Naps and many others, extend far beyond the city's borders. The two cities are now connected, and when you go down south, you're very welcome. To celebrate this spirit of connection, Project X Paris has decided to release special Paris / Marseille capsules. The products appear on the brand's official website projectxparis.com under the names "Project X Paris Crew" and "Project X Marseille Crew", and are also available in our Project X Paris streetwear boutiques if you'd like to see them up close or try them on before you buy.

There's something for everyone: beautiful hoodies, for example, with a set of sky-blue tracksuits, inspired by the colors of Olympique de Marseille, the city's emblematic club, but also of a whole generation of soccer fans. Soso Maness tried and adopted the model, as did Naps, who preferred another color. In Paris, Uzi presented the highly effective red and black model. Beyond the hoodie, we also have the essential jogging bottoms, available in the following models "Marseille Crew and "Paris Crew. Unisex clothing we're really proud of, and for those who've already switched to summer mode, we've also got shorts and short-sleeved t-shirts. Once again, Marseille, Paris, choose your side and your color, or take both!

PXP is delighted to be able to offer this streetwear collection that surfs the trends of France's two biggest cities, Paris and Marseille, two very different facets of urban culture and fashion, but both capitals of French streetwear heritage. With this in mind, the brand decided early on to collaborate with the best artists of the moment, both in Paris (Bosh, Koba la D, Ninho) than in Marseille (Soso Maness, Naps SCH). But also with footballers, who are now key players in the fashion world, with enormous influence on social networks, and who are also the first to give strength to artists or streetwear brands. Following in the footsteps of Kimpembe, David Luiz and Neymar Jr, PXP also hopes to capture the hearts of Marseille footballers with new, unique collections.