After conquering the capital, Project X Paris quickly extended its influence to bring you its various collections of men's and women's streetwear in boutiques that have opened all over France. You now have access to the very best in streetwear right next door.
And on top of that, it was your favorite rap and hip-hop stars who inaugurated all the new urban street boutiques from project x paris!
How did Project X Paris become the number 1 French streetwear shop?
As you may know, the Project X Paris brand was born in 2015 when two French designers made the choice to create a bold, avant-garde streetwear brand. After enjoying huge success on the Internet, it quickly won over customers abroad, in Dubai and London for example. Given the scale of the phenomenon and the growing demand for streetwear in France, PXP decided to strengthen its territorial network so as not to forget the real base of its fanbase: the neighborhoods of Île-de-France. To stay in touch with customers, the brand has opened several boutiques in the biggest shopping malls in the region. Often with surprises in store for fans: their favorite stars have come to give us strength. Proof that the Project X brand is validated by the street and by the stars.
In all, Project X Paris now has over 50 official stores, including 20 franchises. Each store has the same high standards of quality for our customers, who are delighted to finally be able to try on the jogging suits, sweatshirts, jeans, etc. they saw online. All this in beautiful, modern boutiques, custom-decorated to present the collections in the best possible light. It has to be said that there's a lot of work involved, since PXP unveils new pieces very frequently throughout the year. The suburbs of Paris, the cradle of urban culture in France, are where PXP has the most concept stores: over 10 boutiques in the IDF!
Since 2019, the brand has gone from strength to strength, expanding throughout France with the opening of stores in the North, in Rouen for example, and also in the South of France in Marseille. Indeed, Project X now has a strong presence in the city of Marseille, thanks in particular to its 3 stores in the city's largest shopping malls, including one located on a historic street not far from the Vieux Port de marseille: in the Rue Saint-Ferréol but also thanks to its numerous collaborations with some of Marseille's biggest hip-hop stars, including Naps, Soso Maness and SCH. Project X Paris wasted no time in presenting a brand new capsule for fans of the city and its lifestyle.
The capsule Marseille Crew takes us on a journey to the south of France, playing on the world-famous colors of sky blue and white, an invitation to travel between land and sea and the embodiment of a Mediterranean lifestyle.
The brand doesn't stop there, and confirms its commitment to international expansion with a franchise in Dubai, in one of the world's largest shopping malls: the Dubai Mall. Known for its impressive surface area, equivalent to more than 24 soccer pitches, the mall is a veritable temple to fashion, attracting more than 50 million visitors every year. Today, PXP is tackling the Spanish market, setting up shop in San Fernando, where shorts and t-shirts are already a big hit.
It's easy to see how far we've come in just 6 years, looking back on highlights such as the opening of one of our former Parisian concept stores. Shortly afterwards, we welcomed the immense Aya Nakamura, then on the rise thanks to her first hits such as "Comportement". The artist graced us with a memorable signing session, and you can imagine the number of people who came to try and get close to the star. An unforgettable, seminal moment in the rise of PXP.
When singers, influencers and footballers join forces at Project X Paris!
Following the opening of the first boutiques, the brand continued its expansion into the region's most exclusive shopping centers. One we're most proud of, of course, is the store located in the Aeroville shopping center, on the border between Roissy and Tremblay, right on the boundary between the 93 and 95 departments, both of which are major hubs of urban culture in France. We like it so much because it's the closest store to our offices in 95, and also because we've had other unforgettable moments there, like the Naza signing session for example. It's one of the stores we're most proud of at Project X.
With Marseille's new boutiques, rappers come straight to Team PXP to shop for the latest tracksuits. This was the case for Soso Maness, who came to visit us at Les Terrasse du Port shopping center.
Of course, it doesn't stop there. We're obliged to mention one of the most memorable moments in the history of PXP: the opening of the Project X Paris store in the Belle Épine shopping center, in Thiais, in the 94 department of France. The event included a showcase by Vegedream which followed, accompanied by one of the region's best dance collectives: the Undergroove Crew. Just a few months after the World Cup victory, it was a chance to hear Vegedream's incredible hit "Bring the Cup Home" again, which has reached almost 300 million views. An incredible, high-energy show with a huge crowd in attendance: rarely has the brand had the opportunity to feel so much love and strength from everyone. A rare moment, then, for which we'll be eternally grateful to you, but also to the artist. For the star has continued to accompany the brand over the years, also taking part in shows in our Marseille boutiques, about which we'll tell you more soon.
A big thank you to Vegedream, who proudly wore our colors. But also to Gradur, who was on hand to set the mood at our shop opening at the Qwartz shopping center in Villeneuve-la-Garenne. And Gradur wasn't the only influencer to give us his all. During a show followed by a signing session, With, of course, hundreds of people attending the event.
There were also plenty of people at the signing session for Koba la D in the Project X Paris shop at Carré Sénart, in 2019. Over 500 people came to watch the young phenomenon and take part in the contest to win Project X sweatshirts and jogging suits. We'd also like to thank the many people who approached our staff at these events to find out more about the brand, so that today we're able to spread our brand to the four corners of the world. It's not unusual to see fans who've come just to see the artists and watch the show at these moments, but you've consistently shown your support by following us in ever greater numbers, on social networks, on the street and in our stores. Thanks to you, Project X Paris has established itself as France's number 1 streetwear brand, even being worn by international stars like Neymar and French Montana. Have no doubt, you've made us want to keep going, and we've got something big in store for you in every city!