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It's a fact, American-style streetwear is a trend that has taken hold almost everywhere in the world over the years. And France hasn't escaped the wave! Oversized t-shirts, sneakers, and hoodies have found their place in all wardrobes. Lately, the American university style is making its big comeback, and with it, the famous Varsity teddy! If you were to invest in only one jacket this year, it would definitely be this one. New colors, new design, there's no doubt that the PXP-signed Varsity Jacket will upgrade both feminine and masculine looks. No missteps possible, shop without hesitation!
The Varsity FW22 capsule by Project X Paris in images:
If you've been following us for a while, you know that at Project X Paris, France's number one streetwear brand, we're often one step ahead! Always in line with our urban clothing DNA, we dare to propose new trends that are often a hit, like the Varsity capsule we introduced for the first time in the Spring/Summer 2022 season. The brightly colored bombers, featuring a large brand signature on the chest and bringing back the 90s looks, were a real success. Peach, green, yellow, beige, black... you couldn't get enough of them! It's clear that the university clothing style, also worn in the Squad capsule, is making a strong comeback! So we decided to sign up for a new Fall/Winter season by designing a brand new American varsity jacket. Nothing but the best!
The Varsity SS22 capsule by Project X Paris in images:
PXP starts a new season
For this winter season, in terms of jackets, we've opted for a slightly more streamlined style: We've given it a slightly quilted effect and placed a big P on the chest to maintain a pronounced streetwear vibe. These large letters are reminiscent of those from the major American Ivy League universities that proudly display the first letter of their school's baseball or football team, like "Y" for Yale, "H" for Harvard, or "P" for Princeton. It's a strong sign of belonging that has greatly contributed to the popularization of these jackets. For this new collection, we've also played with the "traditional" two-tone aspect by featuring more neutral and subdued colors like navy blue, camel, or forest green. These seasonal tones will pair well with your favorite outfits. Personally, we love it, how about you?
How to wear your Varsity Jacket well
Sportswear but not too much, the Project X Paris Varsity Jacket is a perfect balance of styles and can be worn with casual looks as well as paired with more classic styles. An essential jacket for mid-season, it ensures a perfect transition! For a simple and effective style, wear it with a plain t-shirt, jeans, and sneakers. However, if you're in the mood for a total sportswear look, wear it over a matching tracksuit from our Varsity capsule! What can we find in this new collection? T-shirts, hooded sweatshirts, and two-tone joggers that incorporate the strong markers of this American university fashion, like the large heat-sealed "P". Also inspired by "Ivy League" fashion, the Squad capsule will also ensure you a very "American" look, like the ivory or black jogging set with thin vertical stripes strongly reminiscent of Baseball players' outfits, as well as the bomber jacket featuring the same graphics.
Approved by all
The most fashion-forward influencers have understood it well: the Varsity Jacket is the ultimate fashion statement of the season! No-gender, the time when the Teddy was reserved for men is long gone. Today, women also want to have their own and wear it just as well over loose-fit jeans as over a sweater dress or chic carrot-cut pants! For an ultra-feminine look, pair it with a denim skirt and slim sneakers or flat loafers to break up the sportswear vibe. As the teddy can be chic, it can easily replace a blazer and be worn with ankle boots or pumps. For a total College look, pair your jacket with a t-shirt, a tracksuit, sneakers, and don't forget to top it off with a baseball-style cap! As always, Project X Paris has created lines for both men and women. For many years, women have been part of urban culture and want a line entirely dedicated to them. That's what we've done by offering them clothing 100% similar to those in the men's line! This non-gendered capsule therefore brings men and women together and plays with a trend that's all the rage on social networks: "couple goals" where couples coordinate or even dress exactly the same way!
From "preppy" look to streetwear
While this American university style has become widely popular today, it was once entirely reserved for a certain social elite. Only the golden and Preppy youth (posh and proper), who attended the most prestigious universities, could afford the luxury of hanging one in their wardrobe. First seen on Harvard's campus, it was then given to the best students and athletes destined for brilliant careers. A strong distinctive sign, those who had the honor of wearing it could wear it not as clothing but rather as an emblem of their success! After Harvard, other major universities adopted this tradition. Popularized by 1960s films like "Grease", "West Side Story", or "American Graffiti", the teddy style was then contrasted with the black jackets worn by rebels and youth from working-class backgrounds. It wasn't until the 1980s that the Varsity Jacket became fully popularized, notably thanks to celebrities like Michael Jackson, who appeared at the very beginning of his Thriller video wearing a red and camel Teddy. A genre-shaking event that helped overturn the established order! Since this MJ-signed revolution, many rappers like Run DMC and NWA have followed suit, appropriating the Teddy and offering it to urban culture! Since then, everyone wants their varsity jacket, even the biggest fashion houses that have widely integrated it into their sketchbooks!
Want to be part of the PXP team? Then quickly put on your teddy!