La Rinascente: A Symbol of Luxury and Innovation in Milann

Since its foundation in 1865 by the Bocconi brothers, La Rinascente has established itself as an unmissable reference for high-end retail in Italy. Located in the heart of Milan, this iconic department store offers a prestigious selection of international brands, providing a unique shopping experience for fashion and design enthusiasts. Project X Paris now makes its entrance alongside iconic houses such as Louis Vuitton, Jacquemus, Lacoste, Nike, and Casablanca, thus asserting a strong positioning!

PXP: The Best of French Streetwear Now Available in Milannn

We are proud to announce the opening of our Project X Paris corner within La Rinascente. This collaboration marks an important milestone for our brand, allowing us to present our streetwear collections to a discerning international clientele. You will find our latest creations as well as our timeless pieces, combining urban style and comfort, perfectly reflecting the identity of PXP.

Join us at La Rinascente to discover our tracksuits, t-shirts, hoodies and much more. Each piece is designed to allow everyone to express themselves freely through their clothing style, true to our mission of offering trendy and accessible streetwear fashion.

We invite you to come explore our space and celebrate this new adventure with us in the heart of Milan. Together, let's continue to push the boundaries of urban fashion.

PXP™ Stores

Find your favorite pieces in our official stores as well.