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Rapper Jolagreen23, 23, has just joined IMG Models, one of the world's most prestigious modeling agencies. Known for representing figures such as Bella Hadid and Hailey Bieber, IMG is thus welcoming an artist from the French urban scene, illustrating a growing trend of crossover between fashion and music.
This signing comes at a key moment in Jolagreen23's career, who is now seen as one of the major new faces of French-language rap.
Notable presence in the fashion sphere
Just days after announcing his arrival at IMG Models, Jolagreen23 was spotted in the front row of the Jacquemus fashion show in Capri, alongside personalities such as Anna Wintour and Pamela Anderson. His presence at this event testifies to his growing recognition in the fashion world, beyond his status as a musical artist.
Collaboration with Nike on the Air Max Plus
Jolagreen23 also unveiled a collaboration with Nike, featuring a special edition of the Air Max TN "Requin". This partnership underlines his positioning at the intersection of streetwear and urban culture, reinforcing his image as a versatile creator.
The design is directly inspired by his visual and sonic universe, heavily influenced by video games and digital aesthetics.
An expanding musical career
Musically, Jolagreen23 made a name for himself with two projects: Recherche & Destruction (2023) and +99 XP (2024). The latter, acclaimed by critics, propelled him among the most anticipated artists of the new generation. Both dates at La Cigale (January 2025) were sold out.
He is also scheduled to perform at several major festivals such as We Love Green and Golden Coast.
Several nominations for Les Flammes 2025
Jolagreen23 is among the artists nominated for the Flammes 2025, awards dedicated to urban music. This recognition confirms his status as the rap revelation of the year.