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Unisex clothing, the trend that has become unavoidable
While streetwear has long been designed by and for men, women have also joined the movement. But today, clothing barriers have fallen and a new trend is shaking up genders in fashion: unisex clothing. A small focus on a phenomenon that is now well established.
When we look back at streetwear from 20 or 30 years ago, we realize how quickly we've progressed since that period. While the 'discipline' was governed by many rather strict codes, new generations have worked to break them one by one. Wearing jeans or sweatpants with a Slim cut, for example, no longer shocks fashion enthusiasts. Gradually, style-conscious individuals have detached themselves from the dictates of big brands to move towards a more complete sartorial freedom. To the point that today, we even practice 'gender blending' in fashion, with unisex clothing: which is made for both girls and boys. Nearly inconceivable 25 years ago, this phenomenon has now become unavoidable.
Unisex, a truly sustainable trend or passing fad?
The unisex trend is therefore everywhere, from small brands to major designers, obviously including your faithful servants at Project X Paris. While we can observe the phenomenon concretely for a few years now, a quick flashback can take us back to the first attempts of those who tried to break gender barriers in fashion. We can notably remember Twiggy, a model from the 60s/70s with a sometimes quite androgynous look, or of course Coco Chanel and her boyish cut. We also remember how Yves Saint Laurent designed the first women's 'tuxedos', a garment previously reserved for men.
But for now, we're only talking about very high fashion. These brands didn't democratize the unisex trend, they even rather confiscated it for the benefit of a certain elite capable of affording luxury pieces. It's truly thanks to streetwear that unisex has spread considerably, in just a few years. Influencers, as well as some rappers like Kid Cudi, Young Thug and others have also broken the codes on their side. Streetwear brands like Project X Paris quickly made the shift, spreading the virus everywhere. We can't predict the future, but there's a chance that this trend will endure over time since it has now convinced almost everyone, and it offers fun perspectives, like allowing a couple to dress in the same way, with the same green unisex set for example.
Choosing your Unisex clothing
But with the abundance of unisex clothing offered for 3 or 4 years now, making a choice among all these possibilities becomes difficult. Project X Paris therefore proposes to guide you a bit, starting with the basics: the cut of the garment. This aspect is super important as it defines the overall look the outfit will have once worn. The key is to have no taboos when it comes to choosing a cut. You're not obligated to wear a loose or Oversize cut if you're a guy, or to wear a slim cut if you're a girl. To simplify sizing for you, PXP has directly chosen to offer a unique cut that perfectly suits everyone. We can see it very well on our models when they wear, for example, the white unisex set with sweatpants and hoodie: the clothing adapts to both morphologies.
Now that the issue of cut is settled, we can directly move on to color. Again, with the same watchwords: don't limit yourself, don't hesitate to break free from classic codes, don't restrain your imagination. The interest of unisex is precisely to say that a color is no longer reserved for a particular gender (pink for girls and blue for boys, to caricature). Everything is allowed with this type of clothing and especially the greatest extravagances. Like walking around as a couple, with the same black unisex sweatshirt with butterfly print, accompanied by the matching joggers.
For those who might still be doubting when choosing their unisex outfit, remember that even some of the most street rappers have finally adopted the trend. We can cite for exampleBosh, who proudly wears his black hoodie with the embroidered PXP logo, or evenUZI. For those who might find these pieces a bit too understated, we're going to delight you with our third point: patterns on unisex clothing. Here again, only one rule: no limits. We saw it on the butterfly joggers mentioned earlier, but it's even more evident on the Brush setsworn by Naps for example. The Marseille artist is very comfortable, despite it being one of the boldest pieces in the collection. We see it again on Soso Maness, who wears the tie-dye color for his unisex set very well. The Marseille troublemaker didn't hesitate before choosing his pieces from the Project X Paris collection. With all this, you should now be ready to be at the forefront of urban fashion in 2021.
Project X Paris, at the forefront of streetwear.
Created in 2015, the Project X Paris brand has managed to establish its mark in the world of urban fashion. With 30 stores and many other official retailers, the brand is now a reference in its field. It intends to stay at the top of the streetwear trend by continuing to collaborate with the best artists of the moment, while offering the most avant-garde clothing.
