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Soso Maness's crazy year
After ten years spent in the shadows of the rap game, Soso Maness has managed to take advantage of 2020/2021 to become an essential figure in French rap and urban culture. Album, collaboration with Project X Paris, multiple appearances in features or YouTube concepts, a look back at this crazy year of the new Marseille star.
Soso Maness, the rising star from the 13th
Those who know a bit about his life are aware that for Soso Maness, this current success feels like an uphill battle. The one who started rapping at 11 with his childhood friends, before featuring very young on Intouchables' album (the track "La Relève" in 2000), took a long time before acquiring this status of a big name in rap. This was due to a sometimes chaotic personal journey, and the lack of spotlight that long existed on young talents of Marseille rap post-Psy 4. But now, he's established at the top of the charts. He had already fired a first warning shot in March 2020, with the release of a true hit, "So Maness". A track that scored excellently, while highlighting the rapper's humor and good mood. He could have even better exploited this title if COVID hadn't come to disrupt his plans, on stage or in clubs. The second wave comes shortly after with the release of his album "Mistral" in June, a project that will allow him to multiply appearances and interviews, making him one of the most appreciated personalities in the game. The project should go gold in the near future.
Finally, the last step in his conquest of French rap: the track "Bande Organisée", unveiled on August 15. A hit-teaser for a 100% Marseille collaborative album, with the biggest names of each generation. The track, with Naps, Jul, SCH, Kofs and others, is a real tidal wave. But it's especially thanks to Soso Maness's incredible verse, the famous "Zumba Cafew", that it became cult. A rain of certifications then falls on the Marseillais, to the point that all mainstream media are forced to talk about it. As a result, we find Soso everywhere on YouTube: in interviews, but also joking around on Rap Jeu, or with YouTuber Loris Giuliano. The rapper has managed to become a real street personality appreciated by almost all media, without ever changing his personality or softening his speech. It can even provoke jealousy from some haters who think that "we see Soso too much". But they're wrong. Good mood, honesty, humor, authenticity, and with a real sense of style: we never get tired of Soso Maness.
The Soso Maness X Project X Paris collab
Beside rap, the artist has also worked quite a bit on his look during this year. It's the basis for a rapper: you can't do 100 interviews in a year and wear the same clothes, otherwise, you're sure to get roasted on social networks. Anyway, he had always had an interest in fashion, as he told us during the collaboration between him and Project X. With, as often with Marseillais, a little sense of provocative, eye-catching and daring look that we really like here at PXP. As a great streetwear enthusiast, he didn't hesitate before choosing the unisex blue tracksuit with numerous white logos. A rather daring piece, but that's not what's going to scare him, who has always assumed this somewhat "big mouth" and different from others side. This collab was especially an opportunity to discover his love for everything Jean, in pants or in jacket, he who has always had a great passion for rockers. But also his love for sweatshirts and hoodies: unisex, blue tie and dye, or rather "basic", he will have tried and adopted them all. We are obviously looking forward to renewing the experience for a next collection.