H Quality, the must-attend event for all hip-hop culture fans, celebrates its 10th anniversary this year, with over 200 participants taking to the stage to battle it out in high-level battles. As you'd expect, PXP wasn't going to miss out on such an event, and we were one of the crew among the official partners.

PXP in all Parties?

At least the ones that count and influence the world of streetwear! That's why it was unthinkable for us not to be among the official sponsors of H Quality! Every year, this competition brings together a large number of participants to compete in 1vs1 and 2vs2 dance battles, group choreography battles and choreography competitions. For the occasion, the hostesses were dressed in PXP dresses, and attractive gift vouchers were offered to the winners of the 2vs2 dancers. Well done to all!

Streetwear & hip-hop

Since its emergence on the streets of New York's Bronx in the 1970s, hip-hop has evolved into a truly global cultural force. Since then, it has never ceased to excite and influence artistic, cultural and, not least, fashion circles. So it's no coincidence that streetwear, born in the same neighborhoods, is imbued with the same spirit of rebellion and creativity. Young African-Americans and Latino-Americans used music, dance and fashion as a means of expression and identity affirmation. Poverty and marginalization drove these communities to create their own alternative cultures, to assert themselves against the dominant norms. As you can see, these two worlds feed off each other, creating an inseparable relationship that continues to define and redefine musical and fashion cultures around the world. PXP is well aware of this, and constantly draws inspiration from this artistic milieu to create unique and original designs.

Outfits with identity

The four pillars of hip-hop (DJing, MCing (rap), breakdancing and graffiti) have each helped shape the culture's aesthetic and attitude. The dancers (B-boys and B-girls) adopted comfortable, hard-wearing garments such as sneakers and tracksuits to perform their acrobatic moves, but they were also very useful to the discreet graffiti artists who wore stylish outfits that had to be functional. While street artists were at the origin of streetwear, it was early hip-hop artists such as Run-D.M.C., LL Cool J and the members of N.W.A. who pushed it to the forefront, thanks to video clips broadcast notably on MTV and shows such as "Yo! MTV Raps". The Run-D.M.C. video, for example, immortalized Adidas Superstar sneakers (worn without laces!) in the song "My Adidas". LL Cool J popularized Kangol hats, while N.W.A. sported darker, more utilitarian looks, reflecting the harsh reality of the inner city...

The birth of brands streetwear

This decade saw the emergence of brands such as FUBU (For Us, By Us) and Cross Colours. These brands, created by African-American entrepreneurs, aimed to offer clothing that reflected the values and lifestyle of the hip-hop community. Quickly adopted by a large number of people, these garments were at first identitarian and anti-establishment. Since then, hip-hop culture and street wear have been widely democratized. Collaborations between hip-hop artists and streetwear brands have intensified. Artists such as Kanye West, Pharrell Williams and A$AP Rocky have not only influenced fashion with their personal style, but have also launched their own clothing lines and collaborated with major brands. Unthinkable just a few years ago, street-wear has even managed to infiltrate the very select world of luxury. Virgil Abloh, founder of the Off-White brand and artistic director of Louis Vuitton's men's collections, has pioneered this fusion, blending elements of streetwear with haute couture concepts. This evolution not only legitimized streetwear in fashion circles, but also introduced bolder, more innovative designs to both worlds. It has opened doors that seemed impassable, while creating a new aesthetic. A boon for young people and fashion designers the world over.

Project X Paristhe brand with the most artists!

With the worldwide expansion of hip-hop, streetwear has become a global phenomenon. Local hip-hop and streetwear scenes have emerged in countries such as France, Japan and South Korea, each adding its own cultural touch. International artists have adopted and adapted the styles of streetwear, creating unique looks that have enriched hip-hop culture worldwide. In France, Project X Paris is undoubtedly one of the major players.

PXP is a forward-thinking brand, constantly coming up with stylish, comfortable outfits. Our brand quickly won over the big names in rap, as well as top athletes who recognized our values. Over the years, more than 100 collabs have been formed!

Our iconic outfits have been adopted and worn by rappers such as Soso Maness, Bosh, Rim'K, Kalash, Gradur, Rosinia, the princess of '91 who exploded the Tik Tok charts in record time, and athletes such as the famous boxer Omar Montes, the Spanish champion with 100 victories. And that's just the beginning! PXP has benefited from this visibility, as many men and women have been able to recognize themselves in our brand's style.

Among the most popular pieces, the unisex tracksuit set and the hoodie Essentials, the emblem par excellence of urban fashion! Because that, too, is PXP's strength: to include as many people as possible around shared values: style and a love of beautiful products.

Discover our new collection streetwear: