If at PXP, we focus mainly on outfit and streetwear, no outfit is successful without being associated with the right perfume. And it's a good thing, because Paco Rabanne has decided to collaborate with us to provide you with samples of the new Elixir One Million with your orders.

The democratisation of perfume

The art of perfuming oneself among humans goes back a long, long way, perhaps even to the beginning of civilisation. To help hunting, to perfume oneself in the image of the gods in antiquity, or even simply to seduce and enhance oneself, perfume is everywhere. But it is obviously during the 20th century that perfume became more democratic and became a real fashion accessory in its own right. The bottles, indispensable marketing tools even today, are still very elaborate. And if perfume has become so ubiquitous, so trendy, so accessible, it is in part thanks to Paco Rabanne. 

The Spanish fashion designer quickly became interested in perfume in the 1960s, and took advantage of the opportunity to team up with Puig, the monstrous Spanish company that has worked with many big brands. Together they brought out the famous perfume "Calandre", and then "Paco Rabanne pour Homme", in 1973, a mini-revolution. Today, the brand is one of the market leaders, with one success after another: XS, Invictus, Black XS, and finally One Million and Lady Million, the latest, with several variations each time. Today, it is mainly the new Elixir One Million that interests us.

Get your sample with your order

The latest addition to the brand was launched very recently and a major promotional campaign has been launched. It must be said that Paco Rabanne offers a product that is well thought out, both in terms of design and content. We suggest you visit their website to read the description of how the Damascena Rose is picked by hand in Turkey. A meticulous work that is also reflected in the design of the bottles, which produces a very successful "gold bullion" effect.

It is therefore a little easier to understand the slightly higher price of the product, given its quality. But for those who hesitate, know that Paco Rabanne is in partnership with Project X Paris and that the brand has put samples in all your orders of April! A way to test the perfume before being sure to buy it. And remember that today, perfume has become a real way to assert one's identity, to leave a trace in people's sensory memories, just like the rest of a streetwear outfit. So choose carefully !

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