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Orelsanis back soon with a new album. This is an opportunity to take a look back at the career of one of the most influential French rappers of the last 15 years. One of the most successful, too. But also one of the artists who very early on gave strength to Project X Parisor streetwear in general.

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Orelsan is back soon with a new album, \"Civilisation\". The project is due for delivery on November 19, but... It's already close to going gold! A feat achieved via the pre-order process. Orel developed a whole concept around the album's release. He has imagined 15 different physical editions for his album, with 15 different covers, just like the discs inside. Some are more limited editions than others, which is the ideal ingredient for creating a buzz around a release. This goal was achieved, as 15,000 copies were sold in the first hour of sales, on Friday October 29. A figure that shows just how far Orelsan has truly moved into another dimension, that of icons. 4 days later, pre-orders sold 30,000 copies, and today, a week before the release date, we're at over 48,000 pre-ordered copies. So we've sold 2,000 copies of the gold disc even though the album hasn't been released yet, and in France that's simply unheard of.

Given this expectation, it's easy to see just how important the rapper has been to his listeners over the past 15 years. Orelsan may be labelled an eternal teenager, but today he's an old hand in the rap game, having been around since the 2000s with his big buddy Gringe. In 2004, they even released a mixtape under the now-famous name Casseurs Flowteurs. Then in 2009 came \"Perdu d'avance\", his classic solo album. It was the rallying cry of a whole generation of idle, disillusioned youth, who didn't feel particularly represented in certain gangster rap codes. By asserting and assuming this attitude of \"young wanker\" and magnificent loser, he ended up making it cool, and even made it easier for certain personalities to rap. You don't have to be a gangster, you don't have to be this, you don't have to be that, you just have to be sincere and rap something that feels like you. But even back then, underneath his air of being interested in nothing but manga, video games and girls, he had a real artistic vision, combining simplicity and a sense of style, which is reflected in his love of streetwear.

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He really started to work on this style side of things with the album \"Le Chant des Sirènes\", aware of the importance of appearance at a time when rappers have to release a lot of music videos. He even ended up creating his own streetwear brand, Avnier. But in the meantime, the rapper from Caen has also been sending force to all the brands he loves, such asProject X Parisfor example. This collaboration gave us the opportunity to have him wear the most iconic pieces in the catalog. For example, we have some beautiful photos of him posing with thesignature sweatshirtor the incrediblechest baga very streetwise piece, but one that suits her very well. But of course, what suits her best is thetrack suit. It's no coincidence that he rapped on \"Ramen\" in 2005: \"J'passe ma vie en vet-sur, mais j'suis trop fainéant pour faire du sport\". A pair of reflective sweatpants that went really well with the \"Ramen\" look.signature sweatshirtas if it were meant to.

But the most successful photos of the collaboration are surely those with the big orange jacket and theProject X Paris captwo essential pieces of urban streetwear. With Monsieur Fifou, who came up with the idea of having him pose in front of a bike in the same color, at the controls for the photos. The snowy photo with the signature white sweatshirt in sherpa (orpilouas some people like to say) and the white sweatpants is also really incredible, it gives off a melancholic aspect that goes really well with Orelsanwhich is also very present in his music. It could almost have been an album cover, but then again, that's to be expected with Fifou at the helm.In addition, thesherpa sweateris a must-have for winter streetwear looks, and was one of our best-sellers in last year's collection. That's why we've created our brand-new capsuleSoft Moodmade up of different models insherpa(sweatshirts, jogging suits, jackets and much more...).So, as you can imagine, we at PXP are delighted to have been able to count Orel among our muses, and we're sending him all the strength we can muster for his forthcoming album \"Civilisation\". For those who are hardcore fans, the rapper's brother has also released a series-documentary on Orelsan's rise, available on Prime Vidéo.

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