Gradur at the Inauguration of the Project X Paris concept store at Aéroville Shopping Center

After opening its very first shop in the heart of the fashion capital at 53 rue Rivoli in the 1st arrondissement in June 2016, Project X Paris decided to take on a new challenge: to open a brand new concept store in the Aéroville shopping center.

A new concept store means a new vision and a new approach to style.

And with good reason: to open the ball, the brand decided to strike hard with a rich AW17 collection, featuring a variety of trendy patterns.

So you can discover themes with floral embroidery, bandana, tie and dye, camo, formula 1, as well as silk, velvet and fur textures.

Project X Paris has not forgotten its leimotiv: collaborating with artists of the moment. But from now on, it will be focusing on the overseas scene, with international American artists such as French Montana, Akon and many more to come.

And to meet everyone's needs, the brand is launching its Women's collection.

Jumpsuits, skirts, day dresses and evening gowns, it's suitable for every occasion and, of course, every style. Whether you're more classic, street or even hypters, you'll find what you're looking for in this collection. And yes, Project X Paris leaves no one out, especially women.

After having made its mark with its first shop, Project X Paris has set up shop in the Aéroville shopping center, offering a brand new concept store. Brand regular Gradur will be on hand for the inauguration evening. The artist has already shown his support with a first signing session in our Rivoli shop. And it's "en leger" that the rapper is repeating the feat, this time in a completely different atmosphere.

Brand new shop, varied collection, come and (re)discover your Sheguey in this extraordinary project with its minimalist, uncluttered decor.

To mark the occasion, the hippest Parisian brand invites you to celebrate the inauguration of this concept store on Friday September 8th from 5pm to 8pm.

On the program: signing sessions, gifts & surprises of all kinds, and famous guests. The Project X Paris team is counting on your presence to share this moment of madness.

The brand isn't called Project X for nothing...

Enjoy!

Practical information:

Friday, September 8 from 5 to 8 p.m. Store Project x Paris

Aéroville Shopping Center

30 rue de Buissons 95700 Roissy-en-France