Caïd, La Casa de Papel: when Project X Paris dresses up your favorite TV shows!
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Over the past few years, with the arrival of Netflix in particular, the street has become passionate about series, especially action series inspired by the urban universe, such as Caïd, Validé or Casa De Papel. Your Project X Paris brand couldn't miss out on the phenomenon: here's a look back at some highly effective collaborations.
With the arrival of Netflix, a pioneer in the field of content platforms with immense libraries, the series is an art form that has democratized very quickly, taking a place in our lives that no one could have imagined 15 years ago, when we waited until Friday evening to get the episode of our soap on a terrestrial channel. Thanks to the Internet and Netflix, hundreds of series are available in their entirety, with just a few clicks. As a result, the number of series produced exploded, and directors began to focus on the street, the urban universe and everything to do with urban culture. La Casa De Papel, then later the Caïd series and the Validé series: the street was invited onto the screen, and it's Project X Paris that's in charge of dressing up the most streetwise Netflix series!
La Casa De Papel: the precursors
Obviously, we couldn't pass up this huge success, for several reasons. Firstly, because the impact of the series has been monstrous, with its rebellious, off-the-wall spirit that has spoken volumes to the younger generation. The series even succeeded in reviving the cult song "Bella Ciao", sung by Italian resistance fighters, and turning it into an international hit, covered by dozens of artists, including Gims and Dadju in France. (Artists who have also collaborated with streetwear brand Project X Paris). The innovative aspect of the storyline was obviously the main attraction: a group of not-so-homogeneous anti-heroes (with city names) will attempt to rob the mint in Spain - that's the pitch for season 1. Aided by The Professor, the group's mastermind, the robbers will have to hold all the employees hostage for long days on end, while preventing the police from intervening, in order to pull off "the heist of the century". That's it for the presentation.
La Casa De Papel's appeal is also due to its superbly crafted graphics and aesthetics, which is why Project X Paris decided to collaborate with this series. If you see photos of people wearing some kind of ensemble tracksuit red, with a hoodie That's where their inspiration comes from. These "uniforms" are unusual in design, but simple and devilishly effective in imposing their mark and style by making a lasting impression. That's exactly the kind of spirit we're looking for at Project X Paris, the extravagant, daring side perfectly embodied by Denver, or Jaime Lorente as he's known in real life. (Discover all our collaborations, including the famous DENVER). The series' handsome brawler, whose charm makes one of the hostages succumb in the first season, has collaborated with PXP, and it's safe to say that he's been a great success. Project X Paris signature black sweatshirt with embroidered logo suits him perfectly.
Validated x Project X Paris, full house
We're obliged to mention another very, very successful series, and a French one at that. Obviously, we're talking about "Validé", the series directed by the inevitable Franck Gastambide, which tells us the story of a young rapper who wants to break through, but finds himself up against huge obstacles, both in his neighborhood and in the industry. The series was able to take advantage of a release during the first confinement period to score a box-office hit, with Canal +'s best-ever figures of over 20 million viewings. Obviously, this series has become a must-see for those interested in rap and urban culture in general, as it is steeped in it. In fact, it's the first series in France to focus on the rap game and urban culture. It's also the first French series in which the action takes place in the suburbs, or on the street, bringing to the screen faces we'd never seen before.
In fact, this is one of the main reasons why Project X Paris decided to collaborate with the series for its streetwear universe: the presence of rappers, newcomers or confirmed stars, that we could never have hoped to see elsewhere. These include Hatik and even Bosh, from confidential rappers to real headliners. The collaboration between PXP and Bosh has caused quite a stir, with a number of highly successful tracks, including the set tracksuit red or the Project X unisex signature sweater Those with a keen eye will even have caught a glimpse of some Project X garments on screen in the validated series.
The spirit of the series is exactly what PXP wants to be associated with: innovative, daring and original. All supervised by the experienced eye of Franck Gastambide, a renowned director who is also a streetwise adventurer and a child of urban culture. For those who don't know, he got his start in the film industry as a dog trainer, lending his beasts to the filming of "Les Rivières Pourpres" in 2000, as well as to the cult video clip "Pour Ceux", by the K1 Fry Mafia. So it's safe to say that he's been a major player in urban culture for a long time, well beyond his cult comedies like "Pataya" and "Les Kaïras".
"Caïd", the punchy, streetwise newcomer
And now we come to the newcomer in the field of series about the street or rap, "Caïd". The series was unveiled on March 10, 2021 on Netflix, and here again it's a success, further proof of the growing demand for all cultural products that touch on urban cultures (series, documentaries, YouTube reports, ...). The series takes place in Marseille, where Tony, a young rapper, is sent by his record label to film a video clip with a director (Franck) and cameraman (Thomas). The aim is to immerse themselves in Tony's day-to-day life and produce a video that's both immersive and personal. Except that nothing goes according to plan: the rapper is involved in several sometimes rather shady stories, and a gang war breaks out, of which the cameraman is obviously the privileged witness. It's a bold choice of direction, and one that hits the nail on the head, as the intensity of the series carries you from start to finish without ever boring you.
The street is the main setting for "Caïd", and it goes without saying that directors Ange Basterga and Nicolas Lopez gave pride of place to Marseille streetwear. A colorful, no-holds-barred style, where soccer shirts and tracksuits mix with the finest hoodies, or even open shirts à la Tony Montana. But also some more specific pieces, as the Project X Paris chest bag a must-have for streetwise adventurers. PXP accessories a series of accessories with a touch of class. The result is a fast-paced series that's probably the most streetwise but also the most realistic of the three works we're talking about today.
Project X Paris, who are we?
Project X Paris is a brand that has made its mark on the streetwear scene since 2015. The brand has become a must-have, and has even been exported internationally thanks to big names in urban culture (Gunna, Post Malone, Jason Derulo, Riyad Mahrez, Neymar). Today, PXP has over 30 boutiques worldwide, and more than 1,500 official retailers.