One is a phenomenon of humor on the networks, the other is a prodigy of French rap. Above all, Kader Diaby and Boris Becker are two great buddies who are into urban culture, undermining, jokes, in short, real influencers of the new generation. And for our greatest pleasure, they offered Project X Paris an incredible shoot that goes back to the basics, to the origins of streetwear, with nods to American universities and the Nineties. 

Two Internet phenomena

Since the emergence of social networks, street artists have found it much easier to connect with their audience. Before, the doors of the mainstream media were often closed to those from neighborhoods or minorities. Now, creators can connect directly with their fanbase and make a living from their art, if they persevere. So we have seen an avalanche of talent from urban youth, whether in music, dance, humor, street art, fashion, and all this simply through social networks. Kader Diaby 4Real and Mr Boris Becker are obviously part of this generation that has smashed everything thanks to the Web. 

The first one is a young rapper but also an influencer / comedian who has been in the game for many years now. His first clips on his Youtube channel date back to 4 years ago, when he was barely 18 years old, and he was bursting on the networks, as much thanks to his talent on the mic as to his humor or his insolence. Because Kader Diaby 4Real, it is today more than 10 million views on TikTok, a few million on Youtube as well, and especially a marked identity, differentiated and recognizable. Even in rap, Kader does not do the same thing as everyone else: instrusions that are out of the usual mainstream, complex flows, humorous phases, he cultivates his originality and this is what makes his strength.

The second is a true superstar of web humor, especially prank and hidden camera. Mr. Boris Becker, who started to trap people in the street in 2017, with notably this fake English accent badly imitated which is one of his running gags. We also find a lot of small dance steps in his videos, and for good reason: before being a very famous comedian on the Web, he was a dancer, and even a good dancer. But 5 years later, we find the Belgian Youtuber with 2 million followers on Insta, 45 million views on TikTok and a buzz that continues to rise. It must be said that his pranks are terribly effective. And the common point he has with Kader 4Real, in addition to having also bathed in urban cultures, is that they are both big fans of sapes, fashion and streetwear.

The two stars in an incredible Project X Paris shoot

And it's a good thing, because at PXP, we love influencers who have a real love for streetwear. So we organized a big outdoor shoot, making the two long-time friends wear streetwear that pays tribute to cult models of this culture. The University capsule, for example, is a tribute to timeless pieces of streetwear, like the University Bomber jacket. A jacket that is a fashion staple, imported directly from American culture in the 90s, worn by many rappers, athletes (mainly baseball or basketball) or actors at the time. Boris Becker chose black, for a really stylish hyper street look, with loose jeans. Kader Diaby preferred green, brighter, more relaxed and also very effective, with again a loose jean.

The signature sweatshirt was also a big hit with the two buddies. The model is timeless, all-purpose, truly one of the highlights of our catalog and we're glad it's been adopted by the two influencers. Again, Boris Becker makes a nice tribute to the 90's with his signature white hoodie, worn with loose jeans, a bag and a hat both black, which recalls the style of some rappers of the era, the most important of streetwear. Kader Diaby did in the trends of the new generation, a little more exuberant and always looking for originality, with this set jogging man pink that also works very well, all that with the matching bag, the detail that kills.

Finally, we must also talk about the patchwork capsule, a big success that we are very proud of. Some pieces have been completely sublimated by Kader Diaby 4Real and his terribly effective outfit: the jeans style with elastic denim yokes, which goes with almost everything. With that, the men's denim jacket with yokes, for a successful patchwork effect. Add to all this a small hoodie and a good pair of Nike, we get a 100% streetwear outfit hyper original, but which refers at the same time to the basics of American style clothing. These shots are perhaps the most beautiful of the shooting, but it will be up to you to choose!

At Project X Paris, we are very proud to be validated by two such talented influencers, proof that the brand continues to impose itself among those who are at the forefront of style. Especially since Kader Diaby 4Real and Mr. Boris Becker are two really endearing personalities, funny, at ease for the shooting and it's a pleasure to work with them. We hope to work with them again, and we wish them the best for the future from the PXP team !

Two Internet phenomena

Since the emergence of social networks, street artists have found it much easier to connect with their audience. Before, the doors of the mainstream media were often closed to those from neighborhoods or minorities. Now, creators can connect directly with their fanbase and make a living from their art, if they persevere. So we have seen an avalanche of talent from urban youth, whether in music, dance, humor, street art, fashion, and all this simply through social networks. Kader Diaby 4Real and Mr Boris Becker are obviously part of this generation that has smashed everything thanks to the Web. 

The first one is a young rapper but also an influencer / comedian who has been in the game for many years now. His first clips on his Youtube channel date back to 4 years ago, when he was barely 18 years old, and he was bursting on the networks, as much thanks to his talent on the mic as to his humor or his insolence. Because Kader Diaby 4Real, it is today more than 10 million views on TikTok, a few million on Youtube as well, and especially a marked identity, differentiated and recognizable. Even in rap, Kader does not do the same thing as everyone else: instrusions that are out of the usual mainstream, complex flows, humorous phases, he cultivates his originality and this is what makes his strength.

The second is a true superstar of web humor, especially prank and hidden camera. Mr. Boris Becker, who started to trap people in the street in 2017, with notably this fake English accent badly imitated which is one of his running gags. We also find a lot of small dance steps in his videos, and for good reason: before being a very famous comedian on the Web, he was a dancer, and even a good dancer. But 5 years later, we find the Belgian Youtuber with 2 million followers on Insta, 45 million views on TikTok and a buzz that continues to rise. It must be said that his pranks are terribly effective. And the common point he has with Kader 4Real, in addition to having also bathed in urban cultures, is that they are both big fans of sapes, fashion and streetwear.

The two stars in an incredible Project X Paris shoot

And it's a good thing, because at PXP, we love influencers who have a real love for streetwear. So we organized a big outdoor shoot, making the two long-time friends wear streetwear that pays tribute to cult models of this culture. The University capsule, for example, is a tribute to timeless pieces of streetwear, like the University Bomber jacket. A jacket that is a fashion staple, imported directly from American culture in the 90s, worn by many rappers, athletes (mainly baseball or basketball) or actors at the time. Boris Becker chose black, for a really stylish hyper street look, with loose jeans. Kader Diaby preferred green, brighter, more relaxed and also very effective, with again a loose jean.

The signature sweatshirt was also a big hit with the two buddies. The model is timeless, all-purpose, truly one of the highlights of our catalog and we're glad it's been adopted by the two influencers. Again, Boris Becker makes a nice tribute to the 90's with his signature white hoodie, worn with loose jeans, a bag and a hat both black, which recalls the style of some rappers of the era, the most important of streetwear. Kader Diaby did in the trends of the new generation, a little more exuberant and always looking for originality, with this set jogging man pink that also works very well, all that with the matching bag, the detail that kills.

Finally, we must also talk about the patchwork capsule, a big success that we are very proud of. Some pieces have been completely sublimated by Kader Diaby 4Real and his terribly effective outfit: the jeans style with elastic denim yokes, which goes with almost everything. With that, the men's denim jacket with yokes, for a successful patchwork effect. Add to all this a small hoodie and a good pair of Nike, we get a 100% streetwear outfit hyper original, but which refers at the same time to the basics of American style clothing. These shots are perhaps the most beautiful of the shooting, but it will be up to you to choose!

At Project X Paris, we are very proud to be validated by two such talented influencers, proof that the brand continues to impose itself among those who are at the forefront of style. Especially since Kader Diaby 4Real and Mr. Boris Becker are two really endearing personalities, funny, at ease for the shooting and it's a pleasure to work with them. We hope to work with them again, and we wish them the best for the future from the PXP team !

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