Basketball is one of the most-watched sports in the world, and it's also the source of many trends streetwear that are still relevant today. So much so, in fact, that many NBA players are now true fashion influencers. To mark the start of the American league playoffs,Project X Paris has put together a little surprise for you.

Basketball, a major influence of urban cultures

We can't talk about fashion and streetwear for 30 years without mentioning basketball, and in particular the NBA. One of the most watched and spectacular sporting competitions in the world. In Europe, the sport is also highly structured, and our French team is currently achieving some excellent results, but basketball is a sport that is largely consumed in the American way: more stars, more permissive rules for offensive spectacle, more resources, more show. In the United States, basketball is a veritable social phenomenon, and brands understood this very early on. In the 80s, they began, led by Nike, to collaborate with NBA stars to offer sports equipment that would become fashion icons for the next 40 years. In doing so, the brands were aided not only by world-famous commercials, but also by the dazzling talent of basketball's greatest star: Michael Jordan.

"His Airness", as he's still known today, was in fact the first fashion influencer to come out of basketball. We're thinking, of course, of the Air Jordan, that mythical pair of sneakers that has remained a must-have ever since. But also the Nike Air Jordan logo, a highly effective visual tool that evokes the aerial style of the Jordan legend. From that moment on, basketball became internationally popular. The sport also began to inspire hip-hop culture, with many rappers making references to the sport (even today), but also including NBA jerseys in their outfits, notably for music videos. It was in the 80s and 90s that basketball finally entered the streetwear men's scene, and became a veritable cultural and societal phenomenon. In the USA, for young people from underprivileged neighborhoods, the NBA and rap were, in their eyes, the only alternatives to trafficking to achieve their American dream. Today's NBA stars no longer hesitate to take a stand on political and societal issues, proof of the weight they can carry with the public.

Overall, it's fair to say that basketball, and the NBA in particular, is a major influence on today's urban cultures. Via rap, of course, but also via fashion and marketing. The mythical Iverson shook up the league's and the world's dress codes, as did the many basketball players who made " tap and sock " fashionable. We're also thinking of video games like NBA 2K, which have become solid industry licenses. The fact that so many scenes in films and TV series made in the USA feature young people playing basketball on the famous "playground" in the middle of the city has strengthened the links between urban cultures and the sport. Basketball games are played in the street, with fences and people chatting around them. And with the NBA playoffs just around the corner, the most eagerly-awaited moment of the entire season, we at Project X Paris decided to pay tribute to the world of basketball with a few capsules.

PXP winks at the world of Basketball

A true streetwear brand can't do without a basketball-inspired streetwear outfit or style. Of course, we've already told you about the PXP UNIVERSITY capsule, which is directly linked to basketball. In fact, many young people have to go through the university divisions before they can play in the NBA. The bomber jacket (men's/women's) is the inevitable part of a good university sports outfit, in the colors of the school in general. For a good streetwear men's outfit, you can also opt for a tracksuit bottoms and hoodie combo, with matching colors to produce a very effective " men's jogging suit " effect. Almost all models are also wearable by women, who can also make their own little women's jogging set, with pieces that will be a little loose and very comfortable.

Die-hards who don't want to wear a hoodie can fall back on the round-neck sweatshirt, perhaps a little more all-purpose. For those who are also fans of a slightly more vintage style, the SQUAD capsule is made for you. The style is also a direct reference to the American university, but the typography of the logo and the choice of colors give it a slightly retro look that's also very fashionable at the moment. The cut of the jogging bottoms / tracksuit is a little slimmer, but much less tight around the ankles, a more traditional style in an outfit streetwear. The UNIVERSITY and SQUAD capsules are a bit like the typical American garment for young student athletes, especially basketball and American soccer players, with a casual yet sporty/dynamic look that reflects their state of mind. Both capsules remain in a relatively traditional streetwear style, in terms of typography and cut.

For those who want something a little different, a little more ambitious, especially in terms of design, we've got just what you're looking for too. The PIXEL capsule will meet your expectations, with a completely revisited logo that nods to both the world of basketball and the world of video games. The words " Project X Paris PIXEL CAPSULE" are written in small letters just below the logo, which represents a pixelated basketball and basket. You'll find this logo on the white and black t-shirts, as well as on the hoodie, again available in black and white. Those looking for a complete sportswear look can also pick up the pixel basketball design Shorts, available in both colors. Last but not least, the surprise piece, for a sporty effect pushed to the max, is the sleeveless t-shirt, again with the same Pixel logo. A men's garment reminiscent of basketball jerseys, a deliberate wink. We're really proud of the logo, which is inspired by "8-bit art", a veritable cultural phenomenon on the net. And while Project X is obviously happy with the jogging suits and Shorts on all three capsules, you can also pair the bomber jacket with a pair of wide-leg jeans, à la Iverson, or opt for any other combination. Because with these 3 collections, the color and model combinations are endless! So get outfitted to enjoy these NBA playoffs in the most stylish of outfits.