newzikstreet - project x paris

Fusion between the brands Project X Paris & Yuza Paris for a campaign:

As you may know, the brand Project X Paris is constantly evolving and progressing, so much so that many rappers or personalities snatch it up and represent it in their videos, on social networks and on TV. You can for example find Gims, Keblack, Niska, Jaymax, Dehmo, Gradur, Ghetto Phénomène, Ninho, Snoop Dogg, Chris Brown, MHD, DJ E-Rise, Cyril Hanouna, Black M, Dadju, Prime (Model of the brand) or reality TV candidates and many others wearing it.

One, Project X Paris, draws its inspiration from pure street culture. Thanks to its collaborations with numerous Hip Hop and Rap artists, it tends to combine lifestyle and streetwear by proposing must-have pieces. With its open-mindedness, Project X Paris never ceases to offer a range of trendy and accessible outfits combining the world of fashion with that of music, sports, technology and art. Project X Paris presents a minimalist Parisian style with characterful details on these pieces. Find more info and all the collections including the summer one on the projectxparis.com website.

The other, Yuza Paris, influenced by Japanese culture, is born from the alliance between high fashion and original cuts. A bit like the structured clothes worn by the samurais. In the Kamakura era, men wore loose-fitting jackets reaching to the hips and wide pants. As for women, they wore long dresses with a train. It is from these codes, plus those of sportswear fashion, that Yuza draws inspiration for the making of her clothes. Innovative, she adapts to an urban lifestyle. Uniqueness in the face of diversity is the key word of Yuza Paris. Find more information and the whole new collection (soon) available on yuza-paris.com .

One, Project X Paris, draws its inspiration from pure street culture. Thanks to its collaborations with numerous Hip Hop and Rap artists, it tends to combine lifestyle and streetwear by proposing must-have pieces. With its open-mindedness, Project X Paris never ceases to offer a range of trendy and accessible outfits combining the world of fashion with that of music, sports, technology and art. Project X Paris presents a minimalist Parisian style with characterful details on these pieces. Find more info and all the collections including the summer one on the projectxparis.com website.

The other, Yuza Paris, influenced by Japanese culture, is born from the alliance between high fashion and original cuts. A bit like the structured clothes worn by the samurais. In the Kamakura era, men wore loose-fitting jackets reaching to the hips and wide pants. As for women, they wore long dresses with a train. It is from these codes, plus those of sportswear fashion, that Yuza draws inspiration for the making of her clothes. Innovative, she adapts to an urban lifestyle. Uniqueness in the face of diversity is the key word of Yuza Paris. Find more information and the whole new collection (soon) available on yuza-paris.com .

Project X Paris & Yuza found a meeting point through outfits mixing minimalist and Japanese rigor.

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