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Once the exclusive domain of men, streetwear has caught on with women looking for a comfortable, stylish, urban look. Brands such as Project X Paris have responded to this demand by dedicating entire collections to women, hijacking pieces from the classic women's wardrobe to give them a cooler look. The trend is so firmly rooted in women's lifestyles that they are now influencing the world of streetwear!
A benchmark in recent years, fashion streetwear is everywhere. Literature, cinema, video games... Nothing escapes this wave, and even the biggest names in fashion have adopted it. While streetwear used to be synonymous with "bad guys", today everyone has a piece in their closet from this urban-casual culture. Emerging in the '90s, streetwear made the most of a culture that grew up on the streets, drawing on the codes of hip-hop, skateboarding, surfing and basketball. While oversized t-shirts, tracksuit bottoms and hoodies are still staples, today this style has gained in maturity and offers ultra-looky outfits that can be combined with more classic pieces. More than a fashion phenomenon, it's a lifestyle that young and old can embrace. Streetwear is everywhere, and we can't get enough of it!
Dare to combine high heels and hoodies!
Once the exclusive preserve of men, streetwear has gradually won over women, who have adapted it to their lifestyles and feminized it. Democratized by R&B singers such as Aaliyah, TLC and rappers like Lil Kim and Missy Elliott, who were seen singing and dancing in crop tops and baggys in their now legendary videos, streetwear gradually opened up to women. A few years later, the craze for women's streetwear hasn't waned - quite the contrary. It has infiltrated all social classes and styles. In fact, it's no longer a stylistic sin to wear high heels with a hoodie ! It has to be said that the major brands have pulled out all the stops to seduce women with stylish, comfortable clothes they can wear on any occasion. Sexy dresses to pair with sneakers, crop tops over cargo jeans, peach-skin tracksuits inspired by the 90s... Whether they're going to work, shopping or just chilling out, they're bound to find an outfit that will make them fall in love.
A streetwear collection dedicated to women
From the outset, we've imagined a world entirely dedicated to women, helping them discover that it's possible to be sexy even when you're not. jogging ! And there's something for everyone! At Project X Paris, we focus on flared cuts and sexy curves, and don't hesitate to play with accessories like rhinestones and materials. Although this universe is highly coded, it allows for freedom of association that has seduced women who want to wear "comfy at home", casual or chic and sexy! A well-crafted style that has not left indifferent singers like Wejdene, who set the networks on fire with her hit "Anissa", which has racked up 50 million views, or Ronisia, who exploded on TikTok and converted France to the "Afro Trap" musical style. Two young artists with strong characters and confirmed talent, who didn't hesitate to collaborate with PXP because we share the same values!
Unisex must-haves
Nor did Project X Paris hesitate to design a non-genre collection in which both men and women could find their place. From now on, there's no need to dip into your partner's wardrobe to find comfortable, "pure streetwear" outfits with loose, relaxed cuts.
Among the must-haves are tracksuit ensembles like the varsity model with the embroidered logo recalling the 70s, or the iconic signature hoodie in a range of colors, round-neck sweatshirts, teddies and skinny pants, as well as accessories such as bobs and shoulder bags. So many different models to play with the "couple goals" trend, where couples coordinate in search of a matching set for perfect photos! So it's perfectly possible to go out dressed like your partner!
When women influence streetwear
Today, the trend is more balanced, and men are no longer the only ones dictating the rules of streetwear. Women have taken control of the trend and are playing an important role in what will or will not be tomorrow's fashion. Star influencers such as Aleali May and Melody Ehsani have collaborated with Nike, launching their own models exclusively for women. Redesigning iconic models such as Air Jordan 1 Mid Fearless and Air Jordan 14 Retro X Aleali May Fortune they sent fashionistas into a frenzy. A hit for the brand, which has clearly understood that women's streetwear has a bright future ahead of it! While it wasn't long ago that men were excluded from certain pairs, more and more sneaker brands are bringing out exclusive models for women. Sometimes better thought-out, more stylish... Men are jealous of this renewed creativity dedicated exclusively to women!
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