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You've probably heard of Squid Game over the last few months - it's THE South Korean series that's breaking all records. It appeared on our screens in September on the Netflix platform, and in just a few weeks went completely viral, to the point that a pop-up store was opened in Paris. This craze is easily explained, not least by its aesthetic appeal.
Full house for Squid Game
Rarely has Netflix unleashed such a tidal wave. The Squid Game series has worked so well that, in just a few weeks, it has become an essential trend, even inspiring the best Halloween costumes. A pop-up store was even opened in the heart of Paris. The concept? Recreate the Squid Game universe and settings to offer fans a true-to-life immersion experience. A real success, which can be explained in several ways. Firstly, by a breathtaking storyline that recalls the codes of Battle Royale, those universes where all the characters compete in a fight to the death, with a prize to be won at the end. Here, the series created by Hwang Dong-Heyok is the story of a survival competition in which 456 very poor people will do anything to win the 45.6 billion won at stake.
To do this, they have to compete in childhood-inspired games such as 1.2.3 sun or tug-of-war. These games all turn out to be violent and deadly. An explosive cocktail of recklessness and greed. However, it wasn't all plain sailing for the creator: the series was written in 2009 and rejected for 10 years by numerous production studios. Today, the series is #1 in 90 countries and is the most-watched series in Netflix history. 111 million views in just 17 days, a record for the platform!
The second reason for the series' dazzling success is, of course, its aesthetic appeal. Whether it's the sets in which the games take place, the dormitory, or even the now mythical costumes of the supervisors, in their full red jumpsuits, you can feel that the aesthetic/design aspect has been very well worked on. So much so, in fact, that it's easy to imagine adapting this universe to fashion, and streetwear in particular, whose codes are much broader and move much faster than in the past.
Project X Paris imagines your Squid Game outfit
At Project X Paris For example, for a long time now, we've been offering streetwear very similar to that seen in the series. We have a whole range of products in different styles. military These can be "quilted", with two types of bright red quilted jogging bottoms, for example, which look almost exactly like the ones seen in the series. Once the question of bottoms is settled, we move on to tops: this time, it's the jacket with yoke and quilting A pair of bright red jeans, to match the two jogging bottoms. Just add a pair of sneakers and you're all set.
For those who aren't yet convinced, there's still a PXP model that also looks a lot like the keepers: the hoodie with padded sleeves. We can't stress this enough in our articles, but the hoodie has become an almost indispensable part of most streetwear outfits. In any case, we hope that the increasingly sophisticated aesthetics of the new series will inspire you to come up with your own style ideas. At Project X Paris, we try to keep an eye on every new trend that influences urban cultures, because that's where we get our inspiration. Beyond that, we also love to collaborate directly with series, like "Caïds" recently, but also with the actors who play in them. That's why we worked with Bosh, but also with Jaime Lorente, the famous Denver from Casa Del Papel..
For all these reasons, we at Project X Paris hope that Squid Game, a series that pays so much attention to style and visuals, will be a long success! Season 2 has already been announced by the creator, and he has even confirmed the return of Gi-Huang, the main protagonist of season 1. Stay tuned!
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