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Before getting to the heart of the matter, let's start by defining what hype is? First of all, it's an Anglo-Saxon term meaning media hype. Indeed, what's hype is often something that's talked about in the mainstream media (TV, radio and newspapers) or less mainstream media such as social networks. Hype is therefore an ephemeral concept that stirs activity on several platforms. So, to be hype is to be part of the continuum of what has agitated the media sphere at large. No need to panic! You don't have to buy new pieces every day to be perpetually in the hype.

AtProjectXParis, we've identified a few pieces that are continually in vogue. These timeless pieces are constantly revisited by designers, artists or fashion houses. Among these pieces, we find thehoodie

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A true streetwear icon, thehoodieSweatshirts have always been on trend, in a variety of styles and shapes: hoodless, sleeveless, short-sleeved, oversized, etc. Why are there so many variations? Sweatshirts can be found in every wardrobe, whether you're a fan of urban style or casual chic.

In the 1920s, thesweatshirt\"was aimed at American college students who played sports and were therefore supposed to literally sweat in it. Not very glamorous, you may say. Indeed, but it was precisely this wide distribution that brought this garment, which would later become iconic, to the attention of the masses. It wasn't until 1934 that Champion invented thehoodiewhich directly integrates every retail store in the United States and around the world.

The sweatshirt market exploded in the '50s with the introduction of grey mottled sweatshirts made from a blend of white cotton and black polyester yarn. Embroidered or flocked, the garment is revisited and becomes a basic for many brands.

The real consecration came 50 years later, in 2012, at the Kenzo fashion show, where their models wore tiger-head sweatshirts. Several luxury brands then seized on this garment and made it a must-have in their collections.

With or without a hood, sweatshirts are a must-have in both men's and women's wardrobes, constantly renewed and revisited. Sweatshirts are all the rage, but you still need to know how to wear them...

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Visithoodiealso known as a hoodie, denotes acomfyIf you're looking for a comfortable hoodie, you've come to the right place. If you particularly want your hoodie to be a garment in which you feel comfortable, don't hesitate to choose loose, wide cuts to allow you to move around. The hype side of this trend is theoversize. Oversize is, as the name suggests for the more bilingual among you, wearing a garment that would be, according to the codes of the textile industry, too big for you. This style gives you a nonchalant air that's hype. The other side of the coin is the slim, skinny or even super skinny style, which corresponds to a garment that's slim-fitting or even very slim-fitting, but this style of clothing is less and less popular with Generation Z.

So which is it? Oversized hoodie or skinny hoodie, which is more fashionable for men? It all depends on your style: if you like to be over-comfortable, opt for an oversize. Skinnies, on the other hand, are on the decline, but if you like to wear slim-fitting garments, opt for the straight or slim cut, which will fit your body perfectly and enhance your silhouette.

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For women, the oversize is more popular than the skinny or straight cut. In fact, it's not uncommon in film and TV to see female characters wearing thehoodieof their male counterparts, and which in most cases turns out to be oversized on her. However, there are other variations of thewomen's hoodieThe sports hoodie, in particular, is more slim-fitting and comes in many variations: sleeveless, with or without a visible stomach, in a more casual style.crop top.

So, for women, oversize is currently more hype, but let's not forget that hype is an ephemeral and terribly variable concept.

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