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We first came up with the idea two years ago. At a time when Project X Paris was already well established in the streetwear world, and collaborations with rappers, artists and other sportsmen were multiplying, we were receiving more requests for collabs every day. These collabs allow us to be a little more visible each time, but also to give strength to personalities we validate. So, to make our selection, we decided to launch a big casting to find those who would be our ambassadors. And this year, the Grand Casting is back!

The concept is simple: at PXP, we're looking for over 100 ambassadors to accompany us on our various news events for 2022, and there will be plenty of them. So if you're an influencer, rapper, comedian, singer, dancer, graffiti artist, model or anything related to urban culture, we'd love to hear from you. It's easy to apply online. All you have to do is give us a couple of details, describe yourself a little and tell us what you could bring to the brand. Then, you might be lucky enough to be chosen to become one of our ambassadors! The competition is of course open to girls and boys alike, as long as your application is serious and motivated.

Online registration for the annual Project X Paris casting is open until December 31. The hundred finalists will work together on our major campaign starting in 2022. You'll also win various types of remuneration: endowments, vouchers, participation in exclusive brand events and long-term collaborations. It's a great way to get a foothold in the streetwear world, and we hope that many of you will want to join us in this adventure! If you've ever dreamed of becoming the face or partner of a streetwear brand, this could be the opportunity of a lifetime!

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This major casting is part of a drive to expand, motivated by PXP's huge success in 2021. Despite a difficult context with the covid, we've managed to make a lot of noise by drawing maximum inspiration from the urban culture agenda, thanks to many collaborations. We've obviously been very present alongside the French-speaking rap game, which has given us a lot of strength since our creation in 2015. We've been lucky enough to collaborate withUzione of the rap revelations of the year, but also with other big names, such as Marseille'sNapsandSoso Maness. Two personalities who are now omnipresent in French rap. And, of course, there was plenty of heavyweight action too, withBoshwho is also well established in the game, notably via the \"Validé\" series.

Series also had a big influence on us this year. Particularly given the growing number of series inspired by the world of the street or rap, such as\"Validated\" or \"Caïdswith whom we were lucky enough to work. Another big hit at Project X, directly inspired by a monument of today's global pop culture: theOne Piece. A collaboration with the biggest manga phenomenon of all time (in terms of numbers), which has inspired so many cartoonists and rappers' punchlines. A truly diverse capsule, with hoodies, t-shirts, tracksuits - in short, everything you need for a complete streetwear outfit. And of course, all these prestigious collaborations have brought us a great deal of success and visibility, but above all the desire to take things to the next level.

We're hoping you'll help us get over this hurdle together. That's why we've renewed our successful casting call, with the aim of making a qualitative leap forward in the way we bring you our future collections. Because 2022 is going to be a very, very busy year for us, and we're going to need the support of all those who love the brand to highlight the many collabs and events on the program. We have a real desire to grow the PXP community, which is already growing by leaps and bounds year on year, but has really accelerated in the last twelve months.

It has to be said that we are now firmly established in all the cutting-edge trends of streetwear, with baroque, oversizing, but also more \"utilitarian\" clothing, or even theunisexby offering identical clothes for men and women. Combine this with the fact that we now have more35 storesscattered throughout France and the rest of the world, it's easy to see that we now reach a very wide range of people. And we don't intend to stop there, so don't hesitate, climb aboard with us thanks to theGrand Casting Project X Paris.

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