- perm_identity Jérémie Pires
- label Streetwear and urban culture news
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ORELSAN IN COLLABORATION WITH PROJECT X PARIS
Orelsan is one of France's leading rap artists. Just after completing his tour, he embarked on the Project X Paris adventure! In an atypical setting and under the artistic direction of Misterfifou, a true legend in the visual realm of French rap!
Having already collaborated with some of the biggest names in French rap, his artistic direction has been impeccably executed for the brand. Project X Paris.
For this shoot, the location was carefully selected! It took place in a secluded spot in the Paris region, in a former château.
The program featured light effects, fire and colored smoke to showcase the brand's entire collection. From fluo to reflect, Orelsan brought the shoot to life with sets created especially for the occasion.
This is an opportunity for fans of the rapper who are not familiar with the brand to discover the new collection of Project X Paris !
A few words about our new products...
Project X Paris arrives with a host of new features this autumn! New products on every theme: Animal vibes, color blocks and neon gangs. Since the success of our Urban Reflect range, and in particular our tracksuits, it's time for parkas and sweatshirts. Orelsan didn't miss out on wearing our reflect parka during the shoot!
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