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On December 3, Ninho returned with a new solo album, \"Jefe\". This is probably NI's most eagerly awaited album, both by critics and listeners. This is an opportunity to take a closer look at the French rap phenomenon of the last 5 years, who knows no pressure, either in his music or when it comes to posing for Project X Paris.

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The general public discoveredNinhowith the release of his album \"Comme Prévu\" in 2017. But before that, the rapper from both 91 and 77 had already released 4 projects, including the mixtape \"MILS\" (for Maintenant Ils Le Savent) which has since become cult. In fact, his pseudonym is directly inspired by his youth: when he landed on the French rap scene in 2014 with his first mixtape \"Ils Sont Pas Au Courant\", he was barely 18. When he lifted his first gold records, he was barely 20. Today, he's come a long way, with a total of 9 solo projects, dozens of featurings that have become hits, and an all-time record for the number of certifications earned through his sales. His single appearance on a track triggers a veritable avalanche of streams, to the point where some are quick to say that all you have to do to make a gold record is invite him.

A success which, prior to the release of this ninth solo project, had even landed Ninho in trouble, notably with another French rap boss, Booba. But in the end, nothing could mar the December 3 reunion between NI and his fans around his new album \"Jefe\". The rapper was eagerly awaited, and had chosen to announce that there would be no featuring on his album. A daring gamble, but one that also shows his desire to assume his status as the leader of French rap. Because, objectively speaking, he's been one of the 3 or 4 most important rappers in the country for almost 5 years now. And it's fair to say: the gamble seems to have paid off. 15 tracks, with a variety of moods, as the rapper has often proposed. Sometimes melancholy, as in \"VVS\" or the track \"Jefe\", sometimes rather aggressive and determined, as in \"Sky Priority\" and \"Mood\", but also with a fair amount of nostalgia, as in \"Arme de Poing\" or \"RER D\".

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A wide range of beatmakers came to his aid: BBP, SNK prod and many others, offering different musical touches. But the record remains fairly coherent in itself and with the rest of his discography. There's the usual mix of big singles calibrated to be radio hits, a few tracks that will also be played in clubs, and a good number of bangers that are a little more rapped and less melodic. So, he hasn't changed his recipe and has remained true to his principles, with a lot of \"Latin music\"-type instrumentation and references to his everyday life, which has changed a lot since his debut. An album that should appeal to his large fanbase, even if other big names are jostling for position at the end of the year (Jul, Rohff, Orelsan, Ziak, etc.). But here at Project X Paris, we know a thing or two about him: we know that he's under absolutely no pressure, either in front of the microphone, or in front of the streaming scores, or in front of the lenses of our cameras.

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Because as well as rapping well, NI is also very comfortable when it comes to striking a pose with the most beautiful pieces. As we noticed during our shoot with the phenomenon, he's absolutely not afraid to step out of his comfort zone. It's worth noting that the collection seemed tailor-made for the artist, who has always shown a strong interest in underwear. From his very first videos, we could see his desire to assert his streetwear identity, with the unmistakable tracksuit ensemble. Naturally, we offered him different versions made in PXP, and it worked. The black outfit with the thin fluorescent yellow stripes and the stylized mini logo in the same color really suits him, as if he'd always worn it. The same was true when we had him try on different sweatshirts and hoodies, even the most streetwise designs.

But the best match is when we suggest something more \"flashy\", more \"luxurious\" and extravagant. In particular, the jogging bottoms + jacket ensemble in white, with the slightly baroque gold motifs on the torso and legs. Worn with a matching pair of sneakers, it's a real eye-catcher. It's undoubtedly the outfit that suits her best, and also works well with the location of the shoot, in a gilded place that looks like it's straight out of the Renaissance. Finally, the missing touch was obviously the parka. An essential piece, especially for the winter season. A PXP parka with a fur effect around the hood, harking back to the first mythical models worn by rappers like the Wu-Tang Clan in the 90s. 

At Project X Paris, we're obviously very proud of Ninho's achievements. Even though, when we met him in 2017, we already knew that he would do great things in French rap, we had no idea just how much the rapper would change the face of this music (today, many other rappers are trying to \"do Ninho\"). We obviously wish him every success for his new album \"Jefe\", as well as for the tour that will follow in the near future. Two dates at Bercy have already been announced, on December 11 and 12, but given the phenomenon, it's probably already sold out!

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