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If you've been following us for a while, you'll know that atProject X ParisAs France's number 1 streetwear brand, we're always one step ahead! Always online with our urban clothing DNA, we dare to propose new trends that are often a hit, like the Varsity capsule we first introduced to you for the Spring Summer 2022 season. The colorful bombers, featuring a large brand signature on the chest and bringing 90's looks up to date, were a real hit. Peach, green, yellow, beige, black... you name it! This varsity style, also worn by the Squad capsule, is back with a vengeance! So we decided to bring back the American varsity jacket for another fall-winter season with a brand-new design. It's all about beauty! 

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Sportswear but not too sportswear, the Project X Paris Varsity Jacket is a perfect balance of styles, and can be worn with casual looks as well as more classic styles. An essential mid-season jacket, it ensures a perfect transition! For a simple, effective look, wear it with a plain T-shirt, jeans and sneakers. On the other hand, if you're in the mood for a total sportswear look, wear it over a tracksuit from our Varsity capsule! What's in the new collection? Two-tone T-shirts, hoodies and jogging bottoms, all featuring the hallmarks of American college fashion, such as the large, iron-on \"P\". Also inspired by \"Ivy League\" fashion, the Squad capsule is sure to give you a very \"American\" look, like the ivory or black jogging suit with fine vertical stripes reminiscent of baseball players' outfits, and the bomber with the same graphics. 

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While this American academic style is now widely popularized, it was once entirely reserved for a certain social elite. Only the gilded, preppy youth of the top universities could afford the luxury of hanging one in their checkroom. First seen on the Harvard campus, it was given to the best students and athletes destined for brilliant careers. It was a strong distinguishing mark, as whoever had the honor of wearing it could wear it not as a piece of clothing, but rather as an emblem of his or her success! After Harvard, other major universities adopted this tradition. Democratized by 1960s films such as \"Grease\", \"West Side Story\" and \"American Graffiti\", the teddy style was opposed to the black jackets worn by rebels and young people from the working classes. It wasn't until the 1980s that the Varsity Jacket became totally popular, thanks in particular to celebrities such as Michael Jackson, who wore a red and camel Teddy at the start of his Thriller video. An earthquake of genres that helped overturn the established order! Since MJ's revolution, rappers such as Run DMC and NWA have followed in his footsteps, appropriating the Teddy and offering it to urban culture! Since then, everyone wants their varsity jacket, even the top fashion houses, who have incorporated it into their designs! 

Want to be part of the PXP team? Then don your teddy!

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