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Almost three years after his debut album "Ateyaba", Joke makes his comeback and teams up with Nike for the launch of the Air Vapor Max.
On Saturday March 25, Joke's new video "Vision" is projected onto the 6,000 square meter facade of the Centre Pompidou.
Clip in partnership with Nike for the launch of the Air Vapor Max. It's hard to miss the close-ups of the sneaker in the clip. Nike celebrated the 30th anniversary of its Air Max 1 and announced the arrival of its new model: the Air VaporMax .
Often considered too far ahead of his time, Joke has a contemporary "Vision" of rap. The artist with the (number) of albums sold hits hard, and offers us a video of impeccable quality. Directed by the renowned Nathalie Canguilhem (who also directed YSL "CRUISE 2017" and Y-3 "THERE ARE NO RULES"), "Vision" is a succession of minimalist sequences punctuated by the Montpellier rapper's flow, clearly more ready than ever to set us on fire.
On March 27 , the clip was uploaded to YouTube, marking a dazzling comeback for Jokeezy and the first single from his forthcoming, eagerly awaited album Ultra Violet.
This clip merges the worlds of the comma and the rapper to highlight an Air Max revisited in 2017 fashion.
L'Olympia: how Joke marks his comeback
That's it, he announced it on Twitter @Jokeezy. After associating his name with Nike , it's now at the Olympia that the rapper will book his concert on October 26, 2017.
Joke, who doesn't talk much on his social networks, knows how to create curiosity.
For the occasion, Project X Paris will be running a competition to win 2 tickets to see the artist in concert at the Olympia on October 26.
Follow the news on the blog and on our social networks.
Conditions of participation will be announced shortly.
In the meantime, we leave you with the new clip from Joke, "Vision which has already racked up more than half a million views in just one day.
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