- label Streetwear and urban culture news
- comment 0 comments
Visit basketball is one of the most-watched sports in the world, and it's also the source of many streetwear trends that are still relevant today. So much so, in fact, that many NBA players today are true fashion influencers. On the occasion of the start of the American league playoffs, Project X Paris has put together a little surprise for you.
Basketball, a major influence of urban cultures
You can't talk about fashion and streetwear for 30 years without talking about basketball, and in particular the NBA. One of the most watched and spectacular sporting competitions in the world. In Europe, the sport is also highly structured, and our French team is currently achieving some excellent results, but basketball is a sport that is largely consumed in the American way: more stars, more permissive rules for offensive spectacle, more resources, more show. In the United States, basketball is a veritable social phenomenon, and brands understood this very early on. They started in the 80s, Nike to collaborate with NBA stars to create sports equipment that would become fashion icons for the next 40 years. To achieve this, the brands were aided not only by the worldwide airing of commercials, but also by the dazzling talent of basketball's greatest star: Michael Jordan.
"His Airness", as he is still known today, is in truth the first fashion influencer to come out of basketball. We're obviously thinking of Air Jordan the mythical pair of sneakers that have been a staple ever since. But also with the Nike Air Jordan a highly effective visual tool that evokes the aerial style of the Jordan legend. From that moment on, basketball became internationally popular. The sport also began to inspire the culture hip hop It's not just that a lot of rappers make references to the sport (even today), but that they also start including NBA jerseys in their outfits, notably for music videos. It was in the 80s and 90s that basketball finally made its way into men's streetwear, and became a veritable cultural and societal phenomenon. In the USA, for young people from underprivileged neighborhoods, the NBA and rap were, in their eyes, the only alternatives to trafficking to achieve their American dream. Today's NBA stars no longer hesitate to take a stand on political and societal issues, a testament to the weight they can carry with the public.
Overall, it's fair to say that basketball, and the NBA in particular, is a major influence on today's urban cultures. Via rap, of course, but also via fashion and marketing. The mythical Iverson has shaken up the league's and the world's dress codes, we also think of the many basketball players who have made fashion trendy". tap-socks ". Video games such as NBA 2K which have become solid industry licenses. The fact that so many scenes in films and TV series made in the USA feature young people playing basketball on the famous "playground", in the open air in the middle of the city, has strengthened the links between urban cultures and the sport. Basketball games are played in the street, with fences and people chatting around them. And as it's almost time for the playoffs The most eagerly awaited moment of the entire NBA season, Project X Paris has decided to pay tribute to the world of basketball with a few capsules.
PXP winks at the world of Basketball
A real streetwear brand can't do without a basketball-inspired outfit or streetwear style. We've already told you about the PXP UNIVERSITY which is directly linked to basketball. In fact, many youngsters already have to go through the university divisions before reaching the NBA. So we find the bomber jacket (men's / women's), the inevitable part of a good university sports outfit, in your school's colors in general. For a good streetwear clothing for men, you can also opt for a combo tracksuit bottoms and hoodie with matching colors to create a " men's jogging suit "Very effective. Almost all models are also wearable by women, who can also make their own little women's jogging set, with pieces that will be a little loose and very comfortable.
Die-hards who don't want to wear a hoodie can fall back on the round-neck sweatshirt perhaps a little more passe-partout. For those who are also fans of a more vintage style, the capsule SQUAD is for you. The style is also a direct reference to the American university, but the typography of the logo and the choice of colors give it a slightly retro look that's also very fashionable at the moment. The cuts of the jogging bottoms / track suit are a little slimmer, but much looser around the ankles, a more traditional style for streetwear. The UNIVERSITY and SQUAD capsules are a bit like the American apparel typical of young student athletes, particularly those involved in basketball and American soccer, a look that's both casual and rather sporty/dynamic, reflecting their state of mind. Both capsules remain in a relatively traditional streetwear style, in terms of typography and cut.
For those who want something a little different, a little more ambitious, especially in terms of design, we've got just what you're looking for too. The capsule PIXEL is sure to meet your expectations, with a completely revamped logo that nods to both the world of basketball and the world of video games. The words "Project X Paris PIXEL CAPSULE" are written in small letters just below the logo, which represents a pixelated basketball and hoop. You'll find this logo on the white t-shirt, the black t-shirt You'll also find it on the hoodie, again available in black and white. Those looking for a complete sportswear look can also opt for the pixel basketball design shorts, available in both colors. Last but not least, the surprise piece, for a sporty effect pushed to the max, the sleeveless t-shirt with the same Pixel logo. A men's garment reminiscent of basketball shirts a deliberate nod. We're really proud of the logo, which is inspired by "8-bit art", a veritable cultural phenomenon on the net. And while we at Project X are obviously pleased with our jogging suits and our shorts on the three capsules, you can also combine the bomber jacket with a jean large Iverson-style, or opt for any other option. With these 3 collections, the color and model combinations are endless! So get outfitted to enjoy these NBA playoffs in the most stylish of outfits.
Comments (0)