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Banger has become an inevitable exercise in French rap, and at this game Gambino MG is one of the best. The young rapper of the Ulis started rap not that long ago, but he already has an impressive discography, and a real ease in front of the cameras and lenses. The proof, with this collab between the rapper and PXP!
If we have to draw up a list of places that have strongly marked and influenced French rap, 91 is in good shape. But even in the '91, there are schools, influences, filiations, among rappers from the '90s to the present day. The school of Evry, Grigny, Corbeil, but also that of the Ulis, which had a big spotlight in the 2000s under the impetus of Sinik and its monstrous national success. But «Niksi», as we call it today, was only the tip of the iceberg and the breeding ground of the very good rappers of the Ulis, although less known, is huge: Grödash, and many others, with for almost all a real mastery of kicking, but also clashes, of battles. Kind of the rap-game fighters, so, with pretty punchy styles, pretty angry rap and pretty street. Aspects that we find, 20 years later, at Gambino La MG, young rapper from the same neighborhood. This is anything but a coincidence, since he regularly quotes the glorious elders of his street as influences, people who made him want to rap.
Together with his friends from the Ulis, they created a big Facebook group for all the young people in their city wanting to rap. The group was called «La MG», for Mauvaise Graine, two letters that have not left the nickname of Gambino since. When they wanted to release a real song for the first time, the 7 most serious met and that’s how the collective La MG as we know it today is gradually born. But the more time passes, the more the young rapper also wants to try the adventure solo, especially after a rather difficult lockdown during the year 2020. It then starts via Instagram a series of numbered freestyles, short enough to become as viral as possible, and it is a success: some now have several million views, even after being re-published on Youtube. We can never repeat it enough, but the mastery of its social networks has become inevitable for current rappers, and Gambino MG is doing very well. So good that he ended up being noticed by Sony, who signs the young rapper via his label Hall Access.
Following the lightning success of his series of Insta freestyles, he decides to transform the test by multiplying featurings, in order to generate streams, and thus visibility and also pennies. A good idea, which will make him participate in «Rentre Dans le Cercle», the show hosted by Fianso, but also in «Classico Organisé», a project with multiple awards. In parallel, he will also unveil a first solo project, «En attendant Gambinerie», a hidden reference to one of Sinik’s first solo projects, «En attendant l'album», released in 2004. For Gambino, this is a big project of 21 tracks to present to a wider audience, announcing an album, «Gambinerie», which he will release in 2022. A quick sequence managed with a masterful hand by the rapper of the 91, who has now settled comfortably in French rap, with music both influenced by the drill but also by several African sonorities, he is of Congolese origin. With all these featurings and participations in various projects, the artist showed that in addition to being a hard worker, he was also versatile and comfortable in all atmospheres. And that, at Project X Paris, is something we really like!
The advantage with these rappers of the new generation is that they know for the most part how to control their image, manage it, even play it sometimes, not hesitating to put themselves on stage. A release that is nice to see, compared to the sometimes a bit strict/ austere side of the game’s elders. For Gambino, the image is easy: he made himself known through Instagram. So we were able to make him pass a lot of outfits during the shooting, with, in red thread, this desire to keep an image/ attitude of «gangsta rapper» imported from the USA. For the first outfit, it is a rather cult style, the university style, very present in the rap game. The «Varsity» capsule is very inspired by this kind of pieces, and the rapper wears them perfectly, in front of the white Lamborghini. A hoodie with logo, two-tone, with the big «P» logo, whose typography recalls that of university sports teams in the States. And of course the two-tone striped jogging bottom, for a successful overall effect. Add to that a small pair of white TN to complete the whole, and we have a very effective outfit.
But the rapper is not finished with the Lambo, and the second outfit is truly emblematic of the street adventurer in France. A pretty white bob on the head, and a set from the brand new Dove capsule, one of our must-haves in the 2022 school year. At the bottom, the loose jogging with dove patterns, in blue color, married to the pair of white TN. At the top, the loose sweatshirt with dove patterns, always in blue, for an effective overall effect. Finally, the little touch that makes everything: the square shoulder bag with its wallet, all decorated with Project X Paris logos. A truly emblematic style of current French streetwear, very street, very functional and at the same time very chic and trendy. We then left the Lambo to go on to something more aggressive, a snowmobile from Yamaha, and to pass to Gambino the MG an outfit very inspired by the gangsta codes of US rap. It’s the return of the Squad capsule, with new models for the 2022 school year. A baseball-style striped sweater for the bottom, a baseball-style striped hoodie with a big logo on the chest for the top, and a pair of black sneakers for a hyper street outfit. Especially if we add the ski mask, object become cult in the imagery of the current gangsta rap.
Of course, it’s not over, we couldn’t leave Gambino without making him try various pieces from the «Drill & Drip» capsule which will quickly become essential for this winter. A capsule that gives pride of place to the parkas or padded jackets, which keep warm in the month of December, but which have also become essential objects of the drillers' outfits. So we could almost say that this capsule was designed for Gambino, he who rapped a lot in this style of music. Still wearing his ski mask, he put on a little sleeveless coat over a white hoodie, all with a beige multi-pocket cargo pants for the bottom. Plus a little pair of Nikes and we have a pretty iconic outfit for a driller. But it works even better with the big parka put on just after, an essential piece in the current streetwear, since the advent of the UK drill. All this, always with this Yamaha snowmobile, a reminder of the icy atmosphere that can sometimes reign in the street. It was a pleasure to collaborate with Gambino the MG on this shoot which gave some really amazing photos. We send him all the strength we can for the rest!
Project X Paris is the desire to wear the streetwear movement since 2015 with more and more stylish collaborations. A French brand of hype clothing available in more than 30 stores, at more than 1500 retailers worldwide and on projectxparis.com 7j/7 24h/24
To discover all the information about all our collab preview :