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Today's pop music has taken on many faces and is now omnipresent. And in the new generation of female singers that has arrived in the game, we now find many strong, determined, self-confident women who no longer have time to get lost in "love stories" without ambitions. Among them, we find Ronisia, who has completely exploded via TikTok. A 2.0 success for a 2.0 singer, with whom Project X Paris had the chance to collaborate!
Ronisia, the hip-hop phenomenon
Among the most striking musical phenomena that have crossed the urban cultures during the last 15 years, the surge of African sounds in pop, rap or RnB is perhaps the most important. We remember the pioneers of Bisso Na Bisso, in the 90s/2000, but it is really MHD who converted the whole of France to Afro sounds, via his series of tracks "Afro Trap". Shortly after, it is Aya Nakamura who has in turn brought back Afro sounds in the pop/RnB this time. An experience more than conclusive, since the singer has become a real star, even managing to export herself internationally whether in Africa, but also in the United States where she is also very appreciated. She was even invited to Coachella, the famous festival. But beyond her music, it is also the personality that she lets glimpse in her songs that makes her success: sure of herself, not hesitating to use crude words, playing a lot on her seductive side, but at the same time extremely difficult to conquer, in short, a strong woman, who knows what she wants and who is determined to get it. A bit like many American female rappers.
The young Ronisia is part of this tradition of ambitious businesswomen, who know the street, who know life and how men work, to whom one will not do it backwards. Another common point is that she is also a big fan of African or Caribbean melodies. The 23-year-old singer, of Cape Verdean origin, grew up in Grigny, in the Essonne region, a great land of rap and popular music in general. Above all, it is one of the largest reservoirs of talent in the Paris suburbs: singers, dancers, influencers, sportsmen but also many entrepreneurs, as in all the districts of Île-de-France. The singer officially launched into music in 2019, at only 20 years old, with a first single "Plus de Peine". A small success, but not enough to satisfy the artist, who continues to chain singles until the real explosion, with the release of the single "Landing". A rhythmic track, with a chorus that gets into the head, and themes that will speak in particular to young women. All the ingredients for the song to become a hit, but for that, it needed a means, a media. This media was the social network TikTok, where the song quickly became viral, to the point that a "Landing Challenge" was even launched on the network. A lot of people started to film themselves listening to the song, while reproducing the little dance steps made by Ronisia in her video.
A clip that now accumulates 55 million views, just that. But the singer did not stop there. We told you, she has great ambitions and has therefore quickly unveiled other songs, other singles, with several million views each time. She also multiplied the featurings, in the pop, the RnB, but also with some big names of the rap game, as Ninho for example, on the track "Suis-moi". Thanks to all this, she crossed another level and she even ended up releasing a solo album, in 2022, "Ronisia". For a first official solo album, we can say that the performance is really crazy and the singer shows a real mastery of her voice and her character, as well as a real ease to go in front of the cameras, as in her different videos. A real success 2.0 that made the singer the darling of the media, she even made a turn in the Question Box of Canal +. But also in Clique, Melty, Views, etc. ... With almost 500,000 followers on Instagram (and almost as many on Youtube), we also see that Ronisia is careful with her image and that interests us a lot!
Ronisia & PXP, the obvious
We know, the image is part of the panoply of current artists, at the time of clips and social networks. Ronisia has understood it well, she shows it on her Youtube channel, but also on Instagram: she knows the fashion, the sape, but she also knows how to take the pose while remaining the most natural possible. We had the chance to observe her during the shooting that took place in her company.
At Project X Paris, we like to treat artists like real professional models, but with her we didn't need to insist. This ease in front of the camera seems natural, you'd think she's been doing it all her life, in parallel to her singing career. It must be said that the proposed looks are really very effective and seem to capture the different facets of her personality, as the "bad girl" look that suits her so well. A beige color block shirt, in a "yoke" style, with beige pants in a cargo style, with a white crop top and a baseball bat as a warning. The singer has a crazy attitude with this outfit, the try is really very conclusive.
Since we were talking about yokes, we will continue with the second outfit, which is also directly inspired by this capsule that is among our most mythical at PXP. The outfit is however more extravagant and Ronisia is once again wonderfully. The idea of the light blue background, with the elements of decorations that are matched with the clothes, it really highlights the singer. For the top, we have a jacket with denim yoke, with a white logo printed on the left shoulder and on the chest. We also have a white t-shirt, not to take cold under the jacket. For the bottom, a pant style denim inserts, matching the top. It is a piece both very stylish, but also very comfortable, close to the bottom of jogging when you put it on thanks to the elasticity. All this, without any compromise on elegance. Here again, the result is at the rendezvous.
Finally, the last look, that we could almost call the "evening look" as Ronisia is radiant inside. This black set very dark, simple and effective really suits her. The tight dress with a black chest opening fits perfectly to the figure, and if we add to that the little black handbag with the crocodile leather effect, as well as the pair of black sneakers, we get a perfectly balanced look, which could go as well in the street for a stylish walk, as in the evening when you want to make a strong impression. One thing is sure, the singer really spoiled us with this shoot and we would have never imagined that the gray background could highlight so much Ronisia and her outfit. A real professionalism, an irresistible smile, she has everything to become a great influencer in addition to her singing career. We obviously wish her all the best for the future, and at Project X Paris we are really happy to have collaborated with her.
WHO ARE WE?
Project X Paris is the desire to carry the streetwear movement since 2015 with increasingly stylish collaborations.
A French brand of hype clothingavailable in more than 30 stores, at more than 1500 retailers worldwide and on projectxparis.com 24/7