Wejdene collaborates with Project X Paris

She went viral all over France with her hit \"Anissa\". Now, Wejdene continues to diversify as an artist. One album and a participation in \"Danse Avec Les Stars\" later, the singer now has several strings to her bow, including that of style!

Discover also all our Project x Paris collaborations

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No one would have ever predicted that one day, a young girl would come up with a single that would dominate the charts in France. This kind of story would have been completely unthinkable before social networks. In the 90s, record companies would never have accepted to produce such a young artist. But today, everything is possible thanks to the networks: just ask Wejdene. With an efficient team (including her loyal manager Feuneu, who also became famous thanks to the rise of the singer), she managed to go viral in 2020 with her hit \"Anissa\", with the help of TikTok. A real breakthrough, so much so that the single is currently certified as a diamond single, which makes us 50 million sales or stream equivalents. A score that has perhaps never been reached by a whole bunch of great artists confirmed.

But this success is anything but a coincidence. Her father was a musician himself and played several instruments, and she sang with him from an early age. We can't say it enough, but giving children the opportunity to make music is great and can create vocations. Wejdene, who has been singing since she was a child and releasing songs since she was 15, is an example that with talent, determination, and a committed entourage, one can achieve one's dreams. However, not everything was on her side: judgments are generally quite harsh for female RnB singers who are criticized for being too nice, for having a \"girly\" and \"sexy\" side too assumed. But the singer has fully assumed her identity as a young girl from the neighborhoods, who tells her life in her songs, between friends, loves and troubles, like so many other artists before her. Her first real hit, \"Anissa\", is about a disappointed love, because it was not reciprocated.

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Wejdene plays the character of a young girl from the suburbs, with her pride and her ego, who is clearly determined not to let her boyfriend who behaves badly walk all over her. A hit that is a real presentation of the singer, with an affirmation of her identity (\"Moi je m'appelle Wejdene\" in the chorus), her character, her desire to be respected. Even if it means sometimes forcing the line a little, with 'syntax mistakes' that are in fact completely assumed and become figures of speech / punchlines. For those who think we're doing too much, go back and check the lyrics of Booba, who rapped in 2000 in \"Civilized\": \"And if you want to test my equals, we'll b*ise your race like it's legal\". This way to thumb one's nose at the French language has existed since the beginning of urban cultures, it's a way to show that we don't care about codes. In this sense, Wejdene has truly become one of the emblems of the French urban youth, the one of high schools and colleges, who is a fan of rap music most of the time, proud, full of energy and with a desire to munch the world.

Once the success reached with the release of the single \"Anissa\", the singer has quickly followed with \"Coco\", another big hit that remains her biggest success on Youtube for the moment. It must be said that the clip is very successful, we can also see the influencer Just Riadh. A logical connection, between two real phenomena of social networks, in different areas. With always this identity very \"girly\" and at the same time sometimes a little \"rebel\" that works so well. The first album, \"16\", will be released on September 25, 2020, and it too has been a nice success. Now launched, she multiplies the noticed appearances, with Jul in particular, but also in \" Danse Avec Les Stars \", the show broadcasted by TF1. A consecration which is the proof that the Wejdene phenomenon is inescapable, and TF1, in its will to reach a young public, aimed right by inviting Michou and Wejdene, two emblems of the youth of France today, and two phenomena of social networks. Currently on tour throughout France, she continues to release singles regularly, like \"La Meilleure\" recently. Waiting, no doubt, the arrival of a new album!

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For all the reasons previously mentioned, we are very proud to collaborate with Wejdene at Project X Paris. Through our creations, we try to reach this young, urban, dynamic public, with a real culture of fashion and streetwear, and we are very happy when they validate us. For the singer, the look is something primordial, we could see it in all her videos. Whether it is for her, or for the actresses / friends who appear in her videos, all the styles are carefully studied with a mixture of luxury brands and more confidential pieces and associations of colors that work very well. Wejdene likes to put herself on stage, as a tennis player, as a golf player, as a schoolgirl, as a dancer and her ease to change her style was obvious to us. Even in her clips in \"cocooning\" mode, the outfits are successful, and we feel that fashion is important to the young woman. And for those who doubt what we say, go see her photos on Instagram, we are perfectly in the kind of state of mind that we validate at PXP.

As expected, Wejdene offered us a quality shoot wearing one of our most emblematic pieces of the moment: the Teddy Jacket University style, in black. One of the most street and 'old school' pieces of our catalog, proof that the singer knows her classics, and even better: she masters them. Worn with light and rather large jeans, a short white top, and a pair of Jordan shoes with colored laces. It's girly, it's street, it's a no-fail for the artist. On stage, she sometimes proudly wears a small white crop top Project X Paris, a streetwear garment that works very well with women. Her dancers are also in black PXP outfits, with a jogging bottom that reinforces the street effect, and we are really grateful to be worn on stage by artists in such a natural way.

But we also have a big crush on the photos taken in \"cocooning\" / \"tour bus\" mode, with pieces that we are less used to see highlighted. In particular the two-colored and two-material hoodie, in blue and white, with a classic hoodie texture for the top and a denim-like texture for the bottom. Quite an avant-garde piece in the idea, but then again, Wejdene doesn't disappoint. She even put on the whole set, with a two-tone, two-material jogging bottoms, a little wide, enough to be comfortable in her tour bus, but still with style. The whole, with a pair of Jordan, but with white laces this time, to better match with the bottom. Still a faultless for the singer. We are really happy to collaborate with Wejdene, who is the emblem of a whole youth of France, and who represents also certainly one of the faces of the future of the music. We wish her all the best for her tour, and hope to see her soon with something new!

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Project X Paris is the bet of two young French designers to associate the art of urban living with current trends. It is a tasty mix between fashion, culture and minimalism. Combining Lifestyle and streetwear, the young brand born in 2015 was able to conquer the biggest cities such as Dubai, Berlin, London or even Los Angeles before moving to Paris.

A French brand of hype clothingavailable in more than 30 stores, at more than 1500 retailers worldwide and on projectxparis.com 24/7

To discover all the information on all our collab in preview:

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