Koba LAD is one of the most listened to French rap artists this year. 

Between a studio recording and a concert, he has embarked on the adventure PROJECT X PARIS! 

The shooting was full of history under the artistic direction of @Misterfifou, this photographer is a real legend in the visual field of French rap! 

What place for this shooting ?

It's in a special place that Koba Lad wears the clothes of the new men's collection PROJECT X.

From the first crackle of the flash the magic happens. The shooting took place 60 km from the capital in the Château de Francheville built in 1209. A dream setting for this PxP shooting.

With the appointment: balloon, money gun, crime scene, swimming pool ... An exceptional shooting was on the program. 

Each set is unique, the outfits stand out in breathtaking settings.

Discover the new streetwear collection signed PROJECT X PARIS worn by Koba LaD himself.


Project X Paris is the bet of two young French designers to associate the art of urban living with current trends. It is a tasty mix between fashion, culture and minimalism. Combining lifestyle and streetwear, the young brand born in 2015 has conquered the biggest cities such as Dubai, Berlin, London or Los Angeles before settling in Paris.

To discover all the information on all our collaborations in preview:


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