About us

The group was established in May 2015 and in just five years, its revenues have grown from €60,000 to €25 million. 

We opened our first store in 2016, 4 stores in 2017, 8 stores in 2018, 12 stores in 2019 and by the end of this year we aim to open 15 new stores. All these stores are located in the best shopping centers in France. 

We offer men/women/accessories collections mixing urban styles with Parisian fashion. The cuts and details evolve according to the trends. 

We will also extend our B2B distribution to other countries such as the United States and Canada.

Our stores

More importantly, we plan to have 50 stores across Europe by the end of 2021.

Our stylists are based in Paris and they guarantee a very good fit in the spirit of the times. 

Our communication strength

Brand favorite of singers, rappers and youtubers. We have inserted ourselves in the urban environment with artists, sportsmen and influencers of the moment. 

The collaborations ... 

Akon, French Montana, Chris Brown, Gunna, Nemar, etc (USA)

Orelsan, Koba Lad, Vegedream, Ninho, Gradur, SCH, Dinor, Noah Lunsi, etc (FR)

We write our history with ...

We invite you to contact us by e-mail at the following address 

[email protected]

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