Ninho schlägt mit "NI" kräftig zu

Noticias de streetwear y cultura urbana
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Das Wunderkind Ninho, das mit 27 Jahren immer noch so produktiv ist wie mit 17, hat gerade sein viertes Soloalbum \"NI\" veröffentlicht und damit wieder einmal für Aufsehen gesorgt. Wie üblich war er die am meisten beäugte und erwartete Veröffentlichung des Jahres, und nachdem das Projekt bereits eine goldene Schallplatte gewonnen hat, ist es an der Zeit, das Album etwas genauer unter die Lupe zu nehmen, um zu sehen, ob es alle Erwartungen erfüllt hat.

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Man kann sagen, dass Ninho wurde nach dem großen Erfolg von \"Jefe\", seinem Ende 2021 erschienenen Album, mit Spannung erwartet. Der Erfolg war so schnell und so durchschlagend, dass er ihm einige Rivalen im Rap-Game bescherte (Booba, um nur ihn zu nennen). Der Rapper ließ sich jedoch Zeit, bevor er mit einem neuen Projekt zurückkehrte, da er wusste, dass er nun einen besonderen Status innehatte, nämlich den des Marktführers in der Rapindustrie. Ein verdienter Status, denn er war nicht nur einer der produktivsten Künstler, sondern auch einer mit den meisten Zertifizierungen (fast 300 Gold-, Platin- und sogar Diamantschallplatten oder -singles). Mit \"NI\" musste er die Messlatte also noch höher legen, indem er sich, warum auch nicht, neuen Horizonten öffnete, und genau das tat er auch. Die Tracklist seines Albums besteht aus einer ganzen Reihe internationaler Stars. Das ist übrigens eine historische Premiere im französischen Rap, denn noch nie hat ein FR-Rapper so viele große internationale Namen auf seinem Album gehabt: Lil Baby und Central Cee, die beide seit einigen Jahren an der Spitze des Hypes stehen, sowie Omah Lay, ein nigerianischer Sänger mit zig Millionen Aufrufen, und Ayra Starr, eine nigerianische Sängerin, die ebenfalls sehr erfolgreich ist. Eine echte 5-Sterne-Besetzung, die Ninho bei seinem vierten Soloalbum unterstützen soll.

Das Feature mit Lil Baby, \"Blue Story\", und das Feature mit Central Cee, \"Eurostar\", sind beide unter den meistgestreamten Titeln des Albums. Das Album wurde in nur 13 Tagen mit einer Goldenen Schallplatte ausgezeichnet, was für Ninho sehr alltäglich ist, da er manchmal sogar bessere Zahlen gewohnt ist. Inhaltlich ist das Album recht intim und man findet den Rapper oft dabei, wie er in kleinen Häppchen von sich erzählt. Das beginnt übrigens schon mit dem ersten Stück des Albums, \"La vie de Johnny\". Man findet auch viele Melodien, Top-Lines und etwas gesungene Flows, Bereiche, in denen sich NI praktisch seit seinen Anfängen auszeichnet (wir empfehlen Ihnen \"Bad\" in dieser Stimmung). Und für diejenigen, die mehr auf Ninho in der Version \"Binks to Binks\" mit Kickage und Mikrofonabriss stehen, gibt es auch das Richtige: \"Yo moko oyebi\", \"25 G\", \"Grio\", es fehlt nicht an streetorientierten Titeln. Inmitten von all dem gibt es einige etwas hybride Stücke, Ufos wie das Featuring mit Central Cee. Es gibt also insgesamt einen schönen Überblick über alles, was Ninho am Mikrophon kann, und man bedauert nur, dass es keine energiegeladenen Featurings mit einigen großen Köpfen der französischen Rap-Szene wie Niska oder Sadek gibt, mit denen der Rapper oft zusammengearbeitet hat. Auch wenn es stimmt, dass es auf \"Jefe\", dem vorherigen Album, schlichtweg keine Feats gab.

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Nun wurden wir gefragt, ob das Album die Erwartungen des Publikums erfüllt. Angesichts der Zahlen - 18.000 verkaufte Exemplare in drei Tagen und eine Goldene Schallplatte in weniger als 13 Tagen - wären wir geneigt, dies zu bejahen. Diese Zahlen würden so ziemlich jeden anderen Rapper im Game vor Neid erblassen lassen, aber es handelt sich um Ninho. Und mit \"NI\" hat er den schlechtesten Start aller seiner Alben hingelegt, hinter \"NI\". Jefe \", \"Destin\" und \"Comme Prévu\" (in dieser Reihenfolge). Diese Zahlen lassen sich durch mehrere Faktoren erklären: Der erste ist das Veröffentlichungsdatum Ende Juni, das sehr nahe am Sommer liegt, während die meisten Radiosender und Plattformen bereits ihre Playlists für die Ferien zusammengestellt haben. Und wenn die Veröffentlichung im Sommer stattfindet, bedeutet dies zwangsläufig, dass die Werbung für das Album weniger sichtbar ist, da alle in die Sonne fahren und nur wenige die Interviews am Strand ansehen. Hinzu kommt, dass das Album nur wenige Tage nach Nahels Tod erschien, der das Land erschüttert hat. Die Jugendlichen hatten andere Dinge im Kopf als Musik zu hören. Wie auch immer, all diese Hindernisse konnten Ninho nicht davon abhalten, seine goldene Schallplatte zu bekommen, und zwar schnell.

Ein weiteres Element, das dazu geführt hat, dass man vielleicht weniger von seinem Projekt gehört hat, ist die sehr homogene Seite des Albums. Es gibt einen melancholischen Ninho, der von Liebe, Reue und der Zeit davor spricht, und einen energischen und entschlossenen Ninho, der wie der Boss rappt, der er geworden ist. Was aber vielleicht noch fehlt, ist eine Single, die aus der Masse heraussticht und sich vom Rest abhebt. Aber es ist noch kein Monat vergangen, und wir sind zuversichtlich, dass einige Songs wie \"Bad\" irgendwann ihr Publikum finden werden und warum nicht auch den Weg in Ihre Sommerpartys finden, mit seiner rhythmischen und melodischen Seite, die sehr effektiv ist. Ein Album also, das vielleicht eher für die eingefleischten Fans des Rappers gemacht ist und weniger, um ein möglichst breites Publikum anzusprechen, also. Wie dem auch sei, sagen Sie sich, dass NI mit diesem Album ein entscheidendes Ziel erreicht hat: das Ziel, international zu expandieren. Dank seiner Featurings mit amerikanischen, englischen oder nigerianischen Künstlern öffnet er sich Türen wie kein anderer französischer Rapper zuvor. Die Mentalität eines Visionärs also, mit dem Willen, neue Horizonte zu erkunden, wie man es bei ihm während unserer Zusammenarbeit vor einigen Jahren erahnen konnte. Aus all diesen Gründen gratulieren wir Ninho ganz herzlich und wünschen ihm viel Glück für die Zukunft, die noch interessanter zu werden verspricht.